How we helped a wedding hair and makeup team go from fragmented tracking and wasted spend to 21.93x ROAS and 98% lower cost per conversion.
Oney.Studio · Performance MarketingA premium wedding hair and makeup team serving brides and bridal parties across the U.S. Known for high-end artistry and on-location services, they work with clients planning weddings, special events, and editorial shoots - where appearance and experience both matter.
Despite a strong portfolio and premium positioning, paid media wasn't producing results. Tracking was fragmented across Google and Meta with no unified view of leads. Campaigns were too narrowly focused on bridal, audiences weren't properly segmented, and ad creative didn't match the quality of the service. Cost per conversion had reached $2,341 with no measurable ROAS.
Audit first, then a full strategy restart, then a repeatable creative system built on the team's own content.
Conducted a full audit of the existing Google and Meta accounts alongside a competitive market analysis. Identified which audience segments, placements, and service categories were generating real booking intent - and cut everything that wasn't. Bridal-only targeting was expanded to include all high-intent event categories where the team's services had genuine demand.
Segments identifiedRebuilt the paid strategy from scratch across both platforms. Google Search campaigns were restructured around high-intent booking queries with proper negative lists and match type discipline. Meta was relaunched with segmented ad sets per service category - bridal, events, and editorial - each with dedicated creative and audience logic. Unified tracking was set up for the first time, giving full visibility into cost per booked lead.
Unified tracking liveEstablished a repeatable process for turning the team's own photography and video content into high-performing ad creative. Brief templates, review cycles, and performance-based iteration made creative testing systematic rather than occasional. Ads that reflected the real quality of the work drove the most bookings - and the data proved it.
Creative-to-booking loopEvery ad was written for a specific moment in the booking journey - from early inspiration to final vendor selection. Generic beauty language was replaced with outcome-led copy that matched search intent and filtered for serious enquiries over casual browsers.
A complete rebuild of how a premium beauty team acquires clients through paid media - 98% lower cost per lead by Mar 2025, then continued improvement into 2026 as the creative system matured.
Performance snapshot: Oct 2024 ($2,341 cost/conversion, no ROAS) - Mar 2025 ($37, 21.93x ROAS) - Mar 2026 ($22, 28.4x ROAS). Unified tracking, strategy restart, and a maturing creative system drove consistent improvement across two full booking seasons.
Google and Meta worked in tandem: Search captured high-intent booking queries while Meta drove discovery and retargeting among engaged bridal audiences.
Expanding beyond bridal-only targeting to events, proms, and editorial unlocked new demand that the previous narrow strategy had completely missed.
A systematic process for turning the team's own content into ad creative ensured every ad matched the premium standard of the actual service - and brides noticed.
We were blown away by the results. Not just the numbers, but how well the ads captured the essence of our brand.
- Wedding Hair & Makeup Team (NDA) · B2C · Beauty Services
Search and Display campaigns built for efficiency and scale. Proprietary structure methodology that compounds over time.
Facebook and Instagram advertising that converts: audience segmentation, creative testing, and full-funnel alignment.
Precise targeting by job title, industry, and company size. Built for brands where professional context drives purchase decisions.
Performance-focused TikTok campaigns: creative strategy, audience testing, and conversion tracking built for fast-moving feeds.
Sponsored Products, Brands, and DSP campaigns structured to maximise visibility and sales velocity on Amazon's marketplace.
Traditional SEO paired with Answer Engine Optimisation and Generative Engine Optimisation: so your brand ranks everywhere users and AI models look.
End-to-end audit of your conversion funnel: landing pages, checkout flow, and offer structure reviewed and improved to turn more clicks into revenue.
No commitment required. We'll take a look at your current setup and tell you honestly what we see, and what we'd do differently.
No charge. No fluff. A straightforward conversation about your growth.