A Meta ads system built to put Blossom in front of e-commerce brands doing $200K+ monthly without submitting Upwork proposals all day.
01 / The Opportunity
Meta is already working for retention agencies. Other service businesses in this space have built reliable booked-call pipelines entirely through Meta. The channel is proven, the funnel type is proven. What is not yet built is Blossom's version of it.
The timing is right. E-commerce brands at $200K+ monthly are actively looking for help with email and SMS. Klaviyo dependency is high, list performance is declining industry-wide, and the pain point is loud enough to cut through a feed. Blossom has the case studies to credibly own this conversation.
The infrastructure is already in place. VSL page, qualification form, Calendly, GHL nurture sequences. The only missing piece is a consistent, qualified traffic source. One properly built Meta campaign fixes that.
Three years of case studies across every e-commerce vertical. Supplements, apparel, pet food, beauty, cannabis. The creative writes itself. The audience is targetable. The proof exists. This is a channel waiting to be turned on.
02 / Our Approach
The core goal is straightforward: 10 qualified booked calls per month from e-commerce brand owners doing $200K+ monthly revenue. We will get there through a disciplined testing cadence analyzing your offer and audience, running structured experiments on messaging and targeting, and iterating fast until we find the combinations that drive the right people into your funnel. The first two months build the foundation. From month three, we have a proven system to run.
Week 1
Deep analysis of your offer, ICP, and competitive landscape. We review what competing agencies are running, study how your ideal clients talk about their retention problems on Reddit and in communities, and verify tracking is set up correctly pixel on booking confirmation page to optimize for booked calls.
Weeks 2 to 4
Campaigns go live with multiple creative angles tested simultaneously. Each angle targets a specific angle of your ICP's frustration: churn, list decay, poor Klaviyo setup, revenue left in the cart. We run structured split tests on hooks, messaging, and audiences. Budget is ~$50 per creative before cutting underperformers.
Month 2
Winning combinations are scaled. Underperforming angles are cut. We dig deeper into what is resonating specific language, numbers, social proof formats that attract 200K+ brand owners versus smaller operators. Retargeting layers activate once we have sufficient traffic volume to build custom audiences.
Month 3 onward
A stable performance baseline is established. We know which audience segments and creative formats produce qualified leads. The work becomes deeper optimisation improving CPL, tightening qualification so you spend less time on calls that do not convert, and preparing recommendations for the next growth phase.
03 / Funnel Strategy
Meta placements in e-commerce, Shopify, and DTC audiences introduce Blossom before the brand owner is actively searching. Creative leads with the revenue angle the gap between what email and SMS are generating now and what a properly managed retention system actually produces.
Retargeting for VSL viewers and site visitors reinforces credibility. Messaging shifts to specific results from real brands in verticals your prospects recognise: supplements, apparel, pet food, beauty, cannabis. Three years of case studies across almost every e-commerce category makes the authority undeniable.
Bottom-of-funnel creative targets warm audiences who have watched the VSL or visited the booking page. Specific qualification language filters for brands at $200K+ monthly revenue so every call on the calendar has a real path to a closed deal.
04 / Creative Strategy
Message
"Your Klaviyo is leaving 15-20% of revenue unrecovered every month. Most DTC brands have no idea until someone actually audits it."
Goal
VSL views and site traffic from brand owners in the $200K+ range. Build the retargeting pool.
Message
"We have worked with brands across almost every e-commerce vertical. Here is what a proper retention setup looks like and what it adds to monthly revenue."
Goal
Build authority and preference. Move warm leads toward the booking page.
Message
"If you are doing $200K+ monthly and want to add 15-20% in retained revenue without touching your ad spend, book a free call with our team this week."
Goal
Booked call on Calendly. Pixel fires on confirmation page only. Algorithm trains on qualified intent.
05 / Audiences and Targeting
Meta's targeting works best when you give the algorithm a clear signal of who converts. We will train the pixel on qualified booked calls only using a separate confirmation page for qualified vs. unqualified leads so the algorithm optimises for the right audience from day one.
Shopify / DTC founders
Interest targeting around Shopify, e-commerce tools, Klaviyo, and DTC brand communities. Gender and geography filters where relevant.
E-commerce operators
Layered interests combining online business ownership with email marketing tools and revenue-scale signals. Tested broad vs. narrow to find the winning combination.
VSL viewers
Anyone who watched 25%, 50%, or 75%+ of the VSL. Separate messaging for each threshold, escalating the call to action.
Booking page visitors
People who reached the Calendly but did not book. High-intent audience a direct push with urgency and a specific outcome closes these.
Based on current client list
Once we have enough booked-call conversions tracked, we build lookalike audiences from confirmed qualified leads. This is where the cost-per-qualified-call typically drops significantly over time.
06 / What Is Included
$1,200 per month flat fee for any ad spend under $10,000. Full campaign management, copywriting, reporting, and strategic guidance from week one. Nothing hidden, nothing extra.
07 / Investment
Flat monthly management fee. No hidden setup costs. The fee stays at $1,200 for any ad spend up to $10,000 per month.
Management fee
per month, flat fee. Ad spend is separate and stays entirely with you.
08 / Why Oney
We run ads. We understand the agency model. And we have built this exact funnel for a comparable service business before. Here is why that matters for Blossom.
We spent over a year managing Meta ads for a D2C SEO agency targeting e-commerce brands doing $1M+ annually. Their core challenge was exactly yours: generating enough qualified leads, not just any leads. The tracking setup we built qualified vs. unqualified thank-you pages, pixel only on qualified is something we will replicate for Blossom from day one.
We run ads for e-commerce-adjacent businesses. We know how DTC brand operators respond to ads, what language attracts the right clients, and what repels them. Naming specific numbers, showing real case studies, and using the right tone are not guesses they are things we have tested and confirmed.
No inflated targets. We told you clearly: $150 $250 per qualified booked call is a reasonable expectation, solid results take until end of month two, and three months is the proper window to evaluate the channel. That is honest. We design structured experiments and scale what earns it.
Two spots available for March. If we start the first week of March, the setup week runs during week one and campaigns can be live by March 9th ahead of your target of the 13th. We can make that timing work.
Ready when you are
Two March spots are open. If we confirm by end of this week, setup starts immediately and campaigns go live by March 10th, ahead of your target date. Everything you need to decide is in this proposal.
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