You built the original boneless design. The demand is there - UK, Australia, Europe all buy without paid ads. The US is next. Google Shopping gets your Elara, Summit, and Nook in front of buyers the moment they search. This is how we get there.
01 / What the data is telling us
Your checkout-to-order gap is actually your biggest asset right now. 105 initiated checkouts and only 7 completed orders means you have 98 warm, high-intent US visitors who got close - and left. That's not a product problem, it's a remarketing gap. Dynamic remarketing campaigns that show the exact Summit or Elara they were looking at are the fastest way to close that gap without spending on cold traffic.
You're the original - but the US market doesn't know that yet. The boneless couch category is growing fast on Google, with thousands of searches every month for "boneless sectional", "L-shaped cloud couch", "compressed sofa US delivery". Right now, that traffic is going to competitors. Google Shopping puts the Elara, the Summit, and the Nook directly in front of buyers at the exact moment they're ready to purchase.
Your US logistics advantage is a conversion lever, not just a feature. A local US warehouse and FedEx delivery under 5 days is something most competitors in this category can't match. That needs to be front and centre in your Shopping titles and ad copy - not buried in the product description. "Ships from US · Delivered in 5 days" wins against any overseas-shipped alternative at similar price points.
The Merchant Center setup needs to be clean from the start. Given the misrepresentation issues on the previous account, the new Merchant Center must have full entity alignment - business address, store policies, and Google Ads all matching the same registered entity. We build that compliance in from day one. No shortcuts, no surprises two weeks in.
02 / How we approach this
Month one is infrastructure and first signal - not scale. We set up Merchant Center correctly, build an optimised product feed for your full catalogue (Elara, Summit, Nook, Mylo, Caldris, Arvion), and launch Shopping campaigns segmented by product type for the US market. Once we know what converts at what cost, we scale with confidence. Every dollar is tracked. No campaigns run without a clear reason.
03 / Where each campaign plays
Thousands of US searches happen every month for "boneless sectional", "L-shaped cloud couch", "compressed sofa no assembly", "U-shape modular couch fast delivery". These are buyers who are ready - they're comparing options and price, not casually browsing. Google Shopping puts the Elara, the Summit, and the Nook directly in their search results with price, image, and your US delivery advantage visible before they even click. Every impression is qualified intent.
"The Elara L-Shape Boneless Sofa - Ships from US · No Assembly · From $550"Your initiated checkout data is one of the most valuable signals a Shopify store can have. These are not cold audiences - they've chosen a product, added it to cart, and started checkout. Dynamic remarketing shows them the exact couch they were looking at, across Google's display network and YouTube, for the 1–3 weeks they spend making their final decision. For a $500–$1,400 purchase, multiple touchpoints before buying is completely normal. We make sure every one of those touchpoints is The Boneless Couch.
"Still thinking about The Summit? It's still available - and still ships in 5 days."As organic SEO improves your rankings and paid Shopping builds brand awareness, a branded Search campaign ensures that anyone who searches "The Boneless Couch" or "boneless couch original" lands on your site - not a competitor's. Combined with category Search campaigns targeting "boneless sofa US delivery" and "compressed sectional couch", this creates a full-coverage presence across the entire search journey from awareness to purchase decision.
"The Boneless Couch - Original Design · US Warehouse · Free Shipping Over $1,500"04 / Account setup - doing it right this time
We create a fresh Merchant Center account linked to your Polish business entity - matching the business address, name, and documentation across Merchant Center, Google Ads, and your store's return policy. This is the exact mismatch that triggered misrepresentation flags on the previous account. Alignment across all three prevents it from happening again.
We either update the existing Google Ads account to reflect the Polish entity or create a new account - whichever is cleaner based on the current suspension history. A fresh, correctly verified account with no legacy policy issues gives us the best possible starting position for Shopping campaigns.
Your product titles, descriptions, and attributes directly determine Shopping placement and cost. We build a structured feed with the keywords your buyers are actually using - "L-shaped sectional", "modular compressed sofa", "US-warehouse furniture" - so your ads appear for the right searches at the right bid.
We provide full tracking guidance: Google Ads conversion tag, GA4 integration, and remarketing audience setup. You implement; we verify. Clean attribution means your ROAS numbers are real - not inflated by double-counting - and every scaling decision is made on data you can trust.
05 / Results & Why Oney
High-intent search, long consideration cycles, dynamic remarketing to close the gap between cart and checkout. We've managed Google Ads for furniture and home décor brands at every stage - from zero Merchant Center to scaled Shopping campaigns. This is not a new challenge for us.
E&B Cabinets and Farrelli Home are both in our portfolio - home products, US market, Shopping campaigns, high consideration purchase cycle. We understand product feed structure, campaign segmentation, and the ROAS expectations for physical home goods with longer buying cycles.
Misrepresentation flags are the most common - and most avoidable - problem in Google Shopping. We know exactly what triggers them: entity mismatches, inconsistent business info across policies, and improper feed setup. We build compliance in from the start, not after a rejection email arrives.
Your testing budget has real limits - we don't treat it as a sandbox. Our approach is structured: defined spend thresholds before scaling decisions, weekly data reviews, and campaigns killed quickly if they're not generating signal. No spend without purpose.
Every week: spend, ROAS, top converting products, search terms, what we changed and why. No waiting for the end of the month to find out where your budget went. You stay in control without having to manage it yourself.
06 / Investment
Flat monthly retainer - no percentage of spend, no setup fees. As a special offer for the first engagement, we're providing the first 3 months at a reduced rate so you can validate performance before committing at full price.
Google Ads · Shopping + Remarketing + Search
Regular rate: $1,200/month
per month · months 1–3 · then $1,200/month
Recommended ad budget: $1,500–3,000/month
Google Ads · After month 3
per month · flat retainer · ongoing
No minimum spend commitment - you control the ad budget
The US market is searching right now
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@svetagreenOney Studio / Performance Marketing