A Google Ads strategy built for a dental practice with real roots in the community - designed to bring 30+ new patients a month at a cost per acquisition that makes business sense.
01 / Where you're starting from
The previous campaign didn't give you a clean baseline to learn from. That's actually fine - it means we're not inheriting bad structure or dirty data. We start with a clean account, a clear goal, and a strategy built for Dolan Dental specifically. No baggage.
People searching for a dentist in Wethersfield, CT are ready to book. Google Search is the right channel here: high intent, local, and measurable. A patient searching "dentist Wethersfield CT" or "family dentist near me" is already in decision mode - you just need to be there, with the right message, at the right cost.
The goal is not clicks - it's patients who actually show up. You told us that clearly: the conversion that counts is a patient who books and comes in. We build the tracking, reporting, and optimisation loop around that outcome - not vanity metrics that don't map to chair time.
A 40-year practice has a word-of-mouth foundation most clinics would love. Paid ads don't replace that - they extend it to people who haven't been referred yet. We position Dolan Dental to capture the demand that already exists in your area, from families and individuals actively looking for a dental home.
02 / The plan - month by month
Month one is about precision, not scale. We need clean tracking before we spend a dollar - because without it, we're flying blind and optimising toward noise. Week one is strategy and setup. Week two is launch. Then we run structured tests, read the data honestly, and scale what earns it. Starting with $2,000/month in ad budget gives us enough signal to make confident decisions by week 5-6.
03 / What we run and why
This is where Dolan Dental wins. People actively searching for a dentist in Wethersfield or Hartford County are in decision mode - not browsing, not discovering. You show up exactly when intent is highest. We structure campaigns around three buckets: branded searches (anyone looking for you by name), general dental searches (dentist near me, family dentist CT), and service-specific searches (teeth cleaning, implants, emergency dentist, etc.).
Highest intent traffic availableSite visitors who didn't book get followed with branded display ads across the web. For a local practice, this keeps Dolan Dental top-of-mind at very low incremental cost. Especially effective for people who compared two or three options and haven't decided yet.
Google's pay-per-lead format designed for local service businesses. Shows at the very top of results with a "Google Screened" badge - strong trust signal for healthcare. We'll evaluate once we have baseline data from Search campaigns.
04 / Results & Why Oney
Healthcare and local services aren't new territory for us. We understand the compliance requirements, the local intent dynamics, and what it actually takes to turn a click into a booked appointment. Below are the cases most relevant to Dolan Dental.
Calls booked, appointments kept - not just clicks. We set up tracking around your real business outcome from day one, and we check it against what you're actually seeing in the practice.
Google has strict policies around healthcare advertising. We write compliant copy from the start - no flags, no disapprovals disrupting your campaigns.
Weekly reports, weekly updates, Looker Studio dashboard. You never have to chase us for information. Sveta has been managing Google Ads for over 10 years including two years on Google's own advisory team.
05 / Investment
One retainer. No setup fees. No percentage-of-spend surprises. Everything you need to launch, run, and grow Google Ads for Dolan Dental is included.
Google Ads Management
per month · flat fee
Up to $15,000/month in ad spend
Optional add-ons
Ready when you are
Dolan Dental has the reputation and the team. Let's build the acquisition engine that brings the right new patients to your door - consistently, at a cost that makes sense.
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@svetagreenOney Studio / Performance Marketing