Word-of-mouth built a great business. Meta Ads will build the next one - reaching people in Marbella who need EMS but have never heard of you.
01 / Where You Are Right Now
You are number one on Google for EMS Marbella - and new clients still stopped coming. That means the people already searching for EMS found you. The problem is the people who need EMS but are not searching for it yet. That is the majority of Marbella. They need to be reached on Meta - before they know they need you.
€400 on Google Ads produced zero leads - because Google was the wrong channel. EMS is demand generation, not demand capture. If someone is not already searching for EMS training, a Google Search ad cannot reach them. Meta can. This was not a budget problem - it was a channel mismatch.
Iron Body Fit is running ads. They may be capturing the new-client flow you used to get organically. When one local competitor gets active on paid, it often explains a dip that has nothing to do with your product. Your product is strong - 90% trial close rate proves it. The issue is who is reaching new people first.
Each new client is worth ~€3,500 over six months - at near-100% margin. One new client per month covers the entire marketing investment. Every client beyond that is pure growth. The economics work strongly in your favour - the business just needs a consistent flow of new faces through the door.
You tried Instagram yourself and got nothing - because organic and paid are completely different. Organic content builds brand over time. Paid ads reach a specific audience with a specific message and a direct call to action. You need both eventually, but the fastest path to new clients right now is a structured Meta campaign with radius targeting and the right angle for each audience segment.
02 / Channel Strategy
EMS training is not something people search for - it is something they discover. Meta Ads is the right channel because it reaches people who do not know they need EMS yet. We run radius targeting around your studio and test three distinct audience angles simultaneously to find who converts fastest at the lowest cost per lead.
Demand generation for a service most people in Marbella have never tried. Radius targeting around your studio, three audience angles tested in parallel, retargeting of people who engaged but did not book.
You already rank #1 organically for EMS Marbella. The search volume for that term in a city this size is small, and you are already capturing it. Spending on Google Search would put you against yourself. The people who are not finding you on Google are not searching for EMS - they need to be reached on Meta first.
03 / Deliverables
We handle the strategy, copy, and campaign management. You focus on closing trials - your 90% rate does the rest.
04 / Add-Ons
The retainer covers Meta campaign management. These can be added once the core campaign is running and producing leads consistently.
Video Editing
You record the raw footage following our briefs - we edit into final Reels-format ads with hooks, on-screen text, music, and captions. $100 per video. You have existing professional footage we can start with immediately.
Static Banner Set
Designed static ad banners in all required sizes for Meta feed and Stories. $30 per resize. Useful for promotional offers and seasonal campaigns where video is not available.
Landing Page CRO Audit
Structured review of emsstudiomarbella.com - identifying where visitors drop before filling in the contact form. Delivered as a prioritised action list. Paid traffic is only as efficient as the page it lands on.
05 / What to Expect
Week 1
Competitor research (Iron Body Fit and others). Tracking setup guidance provided. Three audience angles defined. First creative briefs written and sent - filming can start immediately.
Week 2
Campaigns built across three angles. Ad copy finalised. First creatives go live. Radius targeting set to 10-15km. Proper audience exclusions from day one.
Month 01
Data starts coming in. Weak angles cut, stronger ones scaled. Retargeting activates. First leads expected - forms and WhatsApp enquiries. Weekly reports delivered.
Month 03+
Winning angles scaled. Lookalikes built from enquiry data. Cost per lead dropping as pixel matures. New creative angles introduced. Studio brand becoming known in Marbella beyond organic search.
06 / Investment
At €3,500 average client value and a 90% close rate, one new client per month from ads pays for everything. The second client onwards is growth.
Meta Ads Management
per month retainer
Special rate for boutique studios (standard: $1,500)
Before campaigns launch, we audit your existing Meta setup, website tracking, and competitor activity in Marbella. A clear brief on what to fix before budget moves.
Credited toward month 1 of the retainer if we work together.
07 / Our Work
Premium local service, word-of-mouth plateau, demand generation from scratch. Three times. Same playbook we bring to Marbella.
Same starting point as EMS Studio Marbella: premium local service, word-of-mouth plateau, zero paid history. Same playbook, same timeline.
High-end hair and makeup studio in the US, serving weddings, editorial shoots, and private clients. Referral-only for four years, then growth stalled. Ran Meta demand generation with audience segmentation by occasion type and life event targeting. Built retargeting for website visitors who did not enquire. Three years later still a running account - the pipeline never went back to referral-only.
Local premium service, referral plateau, high close rate. Once paid ads replaced the referral ceiling, the business never looked back.
Premium home renovation company serving a specific regional area. High average job value, long sales cycle, relied on recommendations and seasonal peaks. Built Meta demand generation with radius targeting, before-and-after creative, and a lead form funnel. Retargeting of video viewers who did not submit a form. Cost per qualified enquiry dropped 60% over four months as creative system matured.
Premium local service, radius targeting, demand generation from scratch. The same geographic and audience logic we apply to EMS Studio Marbella.
Ready to start this week
You have a 90% close rate, a premium product, and clients who stay for years. The only missing piece is a consistent flow of new people walking through the door. That is what we build.
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@svetagreenOney Studio x EMS Studio Marbella