A Google Ads strategy built specifically for industrial B2B — structured campaigns, reliable conversion data, and a pipeline of qualified leads your sales team can actually close.
01 / Current State
Conversion tracking is broken. The current setup tracks contact page visits and calls them conversions. 33.5 reported conversions last month mean nothing — a pageview is not a lead. The algorithm is optimising against completely wrong data.
WhatsApp — your #1 lead channel — is invisible. Most qualified prospects initiate contact through WhatsApp, either directly from the ad or via the website button. Currently zero of these are tracked in Google Ads. You're generating leads with no record of which campaign or keyword drove them.
One campaign for everything doesn't scale. A single search campaign can't tell you whether sludge removal, short-term rental, or equipment sales is driving interest. Without campaign-level data, every budget increase means scaling the waste equally with the results.
High-value market with no competitor visibility. The auction insight shows you're sharing impression share with irrelevant advertisers — a sign of keyword mismatch. With only 3 real players in the UAE industrial vacuum market and deals worth $60K–$70K+, the upside from fixing this properly is enormous.
02 / Our Approach
The priority is clear: before spending another dirham on ads, we fix the measurement infrastructure. Once we know which campaigns drive actual WhatsApp messages, form submissions, and calls — and can attribute them to specific keywords — we have the data to grow intelligently. Month one is foundation. Month two is optimisation. Month three is the scale decision, armed with real numbers.
Month 1
Foundation & Fix
Full account audit, conversion tracking rebuild from scratch (WhatsApp clicks, form completions, call tracking), campaign restructure by service line, negative keyword foundation, and Local Search Ads setup. The algorithm finally gets clean signal.
Month 2
Optimise & Expand
Keyword expansion driven by real search term data. Bid strategy refinement once conversion data accumulates. A/B test results actioned. Remarketing audiences built from qualified site visitors. Competitor keyword intercept campaigns go live.
Month 3
Scale Decision
Full 90-day performance review: cost-per-lead by service line, lead quality assessment, budget reallocation to top performers. YouTube awareness layer planning if search is hitting targets. Proposal for next phase, including sister company expansion.
Month 3+ (optional)
YouTube Awareness Layer
Only once search campaigns are generating consistent qualified leads do we move up the funnel. YouTube for brand awareness in the UAE industrial space reaches engineers, facility managers, and procurement officers — the people who influence your $60K+ deals before they ever type a search query.
03 / Technical Foundation
Every WhatsApp button click on the site becomes a trackable conversion event attributed back to the exact campaign and keyword that drove the visit. Your primary lead channel finally gets measured.
Replace the contact page visit trigger with a form-complete confirmation event. Each quote request and inquiry form becomes a real conversion signal the algorithm can learn from.
Unique numbers per campaign so inbound calls are attributed to the keyword that drove them. You'll know precisely which service line is generating calls, not just total call volume.
Rental inquiries and equipment sale inquiries carry very different revenue potential ($3K–4K vs $60K–70K+). Assigning weighted values trains bidding to optimise for revenue, not raw lead count.
04 / Channel Strategy
Channel
Google Search — Service-Line Campaigns
Rationale
Separate campaigns for industrial vacuum sales, short-term rental, long-term rental, and sludge removal. Tightly themed ad groups give us the data to know which service is most in-demand in the UAE market.
Channel
Local Search Ads
Rationale
An underused format that appears above standard ads with a direct call button. Less advertiser competition in the UAE industrial space means lower CPCs and more prominent placement for procurement managers searching locally.
Channel
Competitor Keyword Intercept
Rationale
With only 3 players in the market, intercepting searches for competitor brand names is a high-leverage move. Buyers already evaluating your rivals see FixPro Manufacturing as the alternative at exactly the moment of consideration.
Channel
Remarketing — Search & Display
Rationale
Given the 4–6 month B2B sales cycle, staying visible between a prospect's first visit and their eventual decision is critical. Remarketing to qualified site visitors keeps FixPro top-of-mind throughout the consideration period.
Channel
YouTube — Awareness Layer
Rationale
Only after search campaigns are generating consistent leads and we have cost-per-lead benchmarks do we invest in cold traffic. YouTube then targets engineers and facility managers in the UAE by industry and job function — not general audiences.
05 / Audience & Targeting
Industrial vacuum purchasing decisions involve procurement managers, facility directors, and operations heads. Targeting needs to match the B2B buyer journey — not consumer intent signals. We build audience layers that reflect the actual way these decisions are made.
High-intent service keywords
Exact and phrase match terms around industrial vacuum rental UAE, sludge removal service, vacuum truck hire Dubai. High purchase intent, low competition from non-relevant advertisers.
Competitor brand keywords
Bidding on the 2 main competitors' brand names in UAE. Intercepts buyers already in-market and aware of alternatives — the highest-quality traffic available at this market size.
Website visitors (non-converters)
Site visitors who didn't submit a form or click WhatsApp. Messaging shifts to a direct offer or case study — reminding them FixPro is the right choice during their research phase.
Contact page visitors
Highest-intent non-converters. Reached the contact page but didn't act. A single targeted push with a clear CTA — direct call or WhatsApp — closes the loop on these warm leads.
06 / What's Included
One retainer covers strategy, execution, tracking, and reporting. Ad spend is paid directly to Google and stays entirely in your control. Nothing hidden, nothing extra.
07 / Investment
Flat monthly management fee. No setup costs. No surprises. Ad spend is separate and paid directly to Google — it stays entirely yours.
Testing Phase — Management Fee
per month · 3-month engagement · ad spend separate
Growth Phase — Standard Rate
per month flat fee · up to $15K ad spend · +5% above $15K
08 / Proof of Work
Adventure Tourism · Google Ads
Before
2.3×
ROAS
After
27×
ROAS
Before
3
bookings / month
After
22–35
bookings / month
B2B Industrial · UAE · Playbook Preview
Current
~21
leads / month (mixed)
Target
↑ Quality
qualified leads
Current
0
tracked WhatsApp leads
Target
100%
lead attribution
09 / Why Oney
We run ads. We understand B2B lead generation. And we approach every engagement with honest expectations, structured testing, and no vanity metrics.
The broken conversion tracking, the untracked WhatsApp, the single-campaign structure — these were identified by reviewing your actual account, not assumed. The strategy in this proposal is built around what FixPro actually needs, not a template.
We told you clearly: $1,200/month in ad spend is a workable test, the first 3 months are for learning, and YouTube comes later — not now. That's honest. We design structured experiments and scale what earns it.
We understand that a $60K equipment sale with a 6-month pipeline can't be evaluated on 30-day ROAS. We measure lead quality, cost-per-qualified-inquiry, and pipeline contribution — the metrics that actually reflect whether the ads are working.
FixPro Manufacturing is the first test. If it works — and properly structured, there's no reason it shouldn't — the same infrastructure, strategy, and learnings can be replicated across your group with significantly lower setup cost and faster ramp-up time.
Ready when you are
Three months to build a measurement infrastructure, structured campaigns, and a reliable lead pipeline. Everything you need to decide is in this proposal.
Telegram
@svetagreenOney Studio · Growth Partner