How we took a local painting company from zero recorded conversions and a $4.89 CPC to 5.2× ROAS and 8 booked jobs per month.
Oney.Studio · Performance MarketingA local home improvement company offering professional painting and remodeling services. Strong word-of-mouth reputation in their area, but struggling to translate that credibility into consistent digital lead flow at a profitable cost.
When we took over, the account had no recorded conversions, a $4.89 CPC in a highly competitive local niche, and roughly 50% of traffic landing on a mobile-unoptimized site. Budget was being spent, leads weren't being captured, and there was no visibility into what was or wasn't working.
Stop the bleed first. Then rebuild with the right intent signals, track every lead, and find the cheapest path to a booked job.
Rebuilt all top-performing campaigns in the new account: mirroring keyword strategy, negative lists, ad extensions, and targeting logic. The goal: recover efficiency immediately, not experiment from zero.
Structure firstReviewed and rewrote every piece of ad copy to comply with Google's evolving policies on regulated product categories. Proactive review kept us live. Minimal disapprovals, no account-level flags during scale.
Compliance maintainedApplied our proprietary scaling approach to identify growth levers and increase ad spend to five figures per month: without triggering policy flags or breaking conversion efficiency.
Five figures / monthIntroduced new audience segments, tested creatives, and ran regular conversion-focused iterations. ROAS improved steadily as spend increased: a sign of a healthy, scalable structure, not a lucky streak.
Systematic iterationNo recorded leads on day one. Eight booked jobs per month after the rebuild. Same budget — until performance justified scaling it.
Performance snapshot: Before (0 conversions, $4.89 CPC, $2,200/mo budget) → After (5.2× ROAS, 8 booked jobs/month, $5,690/mo budget). Negative keyword cleanup, intent-first campaign structure, and call tracking unlocked profitable lead generation in a competitive local niche.
Room-specific keywords like "paint my kitchen" delivered the lowest CPCs in the account and became the foundation of the restructured campaign — outperforming broad geo terms at a fraction of the cost.
Call tracking revealed which campaigns were driving actual booked consultations versus low-intent clicks. Optimisation shifted toward real revenue signals, not vanity metrics.
Ongoing landing page recommendations improved mobile conversion rate, unlocking the full value of the ~50% mobile traffic share that had previously been silently lost.
We went from getting nothing out of Google Ads to having a steady stream of qualified calls coming in. The restructure completely changed what the channel could do for us.
— Prime Painting & Remodeling (NDA) · Local Services
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