How we replaced the client's broken YouTube lead-gen strategy with a Search and PMax system built to find serious investors - and turned a 1.55x return into a near 10x in 60 days.
Oney.Studio · Performance MarketingA B2B SaaS platform helping real estate wholesalers find, analyse, and close deals efficiently. With access to a vast buyer/seller database and powerful deal-analysis tools, it serves investors across the U.S. looking to scale their deal flow.
The client's previous strategy relied on educational YouTube videos to generate newsletter sign-ups. Leads were cheap - but they didn't convert. The audience was curious, not ready to buy. There was no intent-based targeting, no SQL signal passed back to campaigns, and no way to optimise for the people who actually became paying customers.
We replaced the old lead-gen model entirely. New strategy, new channels, new data infrastructure - optimised from day one for qualified leads, not raw volume.
Shut down the YouTube-based newsletter funnel and launched a new paid strategy from scratch. The core: Search and Performance Max campaigns targeting investors already in the consideration stage - people actively looking for deal-finding tools, not just content consumers.
Search + PMax architectureConnected HubSpot to Google Ads to import sales-qualified lead data directly into the campaigns. Instead of optimising for form fills or sign-ups, the algorithm was trained on real SQL signals - the leads that actually moved through the sales pipeline and became customers.
SQL-based biddingBuilt tightly segmented campaign structure around investor intent signals: job titles, deal-stage keywords, competitor terms, and in-market audiences. Eliminated the broad, low-intent traffic that had driven cost without return under the previous model.
Qualified lead rate: 40% to 65%Once the SQL feedback loop was validated and ROAS was trending up, we scaled spend methodically - increasing budgets without breaking conversion efficiency. Revenue grew from $17.8K to $88.5K month-over-month while ROAS continued to improve.
5x revenue in 60 daysEvery ad was written for one type of buyer: a real estate wholesaler actively looking for a competitive edge. Generic investor language was replaced with deal-specific, outcome-led messaging that filtered out low-intent traffic before the click.
Two months. A fully rebuilt strategy. Revenue grew nearly 5x while lead quality improved dramatically - because the campaigns were finally optimised for buyers, not browsers.
Revenue snapshot: Nov 2024 ($17.8K, 1.55x ROAS) - Jan 2025 ($88.5K, 9.77x ROAS). Strategy pivot from YouTube lead gen to intent-based Search + PMax with HubSpot SQL integration drove a 530% revenue increase in two months.
The YouTube funnel generated volume but zero qualified pipeline. Replacing it with a Search + PMax system targeting investors already in consideration delivered a near 10x return in two months.
HubSpot-to-Google Ads integration passed real SQL data back into campaigns. Qualified lead rate jumped from 40% to 65% as the algorithm learned to find buyers, not browsers.
The new structure was built to scale - not patched together. Once the SQL feedback loop was validated, increasing spend improved ROAS rather than diluting it.
We saw a complete turnaround in our lead generation. The campaigns became laser-focused, and the return was phenomenal!
- Client · B2B Real Estate SaaS · NDA
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