A Google Ads strategy built specifically for high-ticket web engineering services. The offer is strong. The sales process works. What's missing is a steady, reliable stream of decision-makers who are already looking for exactly what JirehNet does.
01 / Where the gap actually lives
High-ticket B2B web engineering is a search-intent category. Companies spending $80–130K on a website aren't browsing Instagram. They're searching. They have a specific pain - site is slow, losing to competitors, needs a full rebuild - and they go to Google when the decision is almost made. That's exactly where you need to be.
Without a pipeline system, revenue is unpredictable by design. Right now, project flow depends on referrals and timing. That works - until it doesn't. Six projects a year is achievable on ads alone if the targeting is right and every lead is pre-qualified before they ever reach you.
Messaging has to do the qualification before the call. You said it yourself: if there's a disconnect in the prospect's mind, the sale is 90% gone. Ad copy, landing page, and CTA all need to speak directly to an organization that thinks "100K for a web rebuild is reasonable" - and repel the ones who don't.
The "web engineering" positioning is an edge - it just needs reach. Most agencies sell "websites." JirehNet sells architecture, performance, and custom engineering. That distinction matters enormously to the right buyer. The goal is to put that language exactly in front of CTOs, heads of digital, and ops leaders who already feel the pain of a technical debt-ridden site.
02 / Month-by-month plan
The goal isn't to flood you with 50 leads. It's to get you 5–10 qualified conversations per month with organizations who have budget, a real project scope, and the authority to sign. Month one is structured learning - we find out which search terms bring in the right buyers, what ad language pre-qualifies best, and where the landing page needs to match the message. Then we scale.
03 / What the funnel looks like
We target searches like "custom web engineering agency", "enterprise website rebuild", "web architecture consultant", and "high-performance website development" — terms used by organizations who are already in procurement mode, not just browsing. The ads immediately signal that this is not a $5K freelancer. It's a specialized engineering firm for companies who take their web infrastructure seriously.
"Your website is a technical liability. We engineer custom web systems for organizations ready to fix that — not patch it."The biggest leverage point isn't the ad — it's what happens after the click. Landing page language, the form questions, and the CTA all do active qualification work. Language like "minimum project scope", references to architectural review and custom engineering, and messaging aimed at organizations (not solopreneurs) naturally repels the $10K budget crowd before they ever request a call.
"We take on a limited number of projects per quarter. Tell us about your scope and we'll confirm fit within one business day."Decision-makers at this ticket level rarely convert on the first visit. A remarketing layer re-engages people who visited the site but didn't submit a form — showing them proof points, case references, and a direct call-to-action. Branded search campaigns ensure that anyone who remembers JirehNet and Googles it directly lands exactly where we want them.
"Still evaluating? Here's what a full architectural review looks like in practice — and what it cost our last client to not do it sooner."04 / Results & Why Oney
High-ticket B2B where the client has a strong offer, a strong closer, and no reliable pipeline. The fix is almost always the same: search intent targeting, pre-qualification baked into the ad and landing page, and clean attribution so you know which leads are worth chasing. These are cases that ran this exact model.
The DTC SEO Agency case is the closest match to JirehNet: strong offer, strong closer, unqualified leads killing the close rate. We built qualification into the funnel itself — CPL dropped 41%, close rate went from 18% to 27% without changing anything about how they sell.
She was part of Google's internal consulting team in Europe — working directly with companies managing the largest Google Ads budgets. That's the level of platform knowledge on every account we touch, including yours.
If the disconnect is upstream — wrong positioning, mismatched promise — we'll tell you. Our goal is that every qualified lead who reaches you already understands what they're buying and why JirehNet is the right choice. We go beyond media buying to make that happen.
You get weekly reports on cost per qualified lead, call booking rate, and which keywords are pulling real inquiries vs. tire-kickers. You'll never have to wonder if the $2–3K/month in ad spend is doing anything — the data will show it clearly.
05 / Investment
Flat monthly retainer. No percentage-of-spend surprises. We start lean — one platform, clean data, qualified leads — and scale together once the pipeline is proving itself.
Core / Google Ads
per month · flat fee
Ad spend up to $15K/month · you control the ad budget separately
Expanded / Google + LinkedIn
per month · flat fee
Ad spend up to $20K/month combined
Scale / Three Networks
per month · flat fee
Ad spend up to $20K/month combined
Ready when you are
No rush — take the time you need to make the right decision. When you're ready, we'll come to the first strategy call with a clear view of the competitive landscape and exactly where we'd start. No fluff, no generic pitch.
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@svetagreenOney Studio / Performance Marketing