A performance marketing strategy built specifically for high-ticket B2C coaching. The problem isn't your offer or your sales team - it's the signal you're sending before they ever pick up the phone.
01 / What we see in your account
Tracking is dirty, so Meta optimises toward noise. With 10+ software tools and multiple Zapier flows in the mix, the algorithm has no idea what a real conversion looks like. Clean attribution is the single highest-leverage fix in month one.
Cold DM campaigns pull volume, not quality. For an $8,000 program, you need pre-qualified leads arriving with intent - not people who clicked a cold ad and forgot why. The qualifier needs to happen before the DM, not during it.
The creative is generic in a noisy category. "Make more money" is a wall, not a hook. Your audience of sales reps needs messaging that mirrors their exact situation: the ambitious closer, the plateau rep, the income ceiling they can't break through.
No structured funnel means top-of-funnel spend goes to waste. Cold traffic needs warming. Without a clear cold → warm → retargeting architecture, you're paying for awareness that never converts - and the sales team gets blamed for a problem that lives upstream.
02 / Month-by-month plan
Month one is not about scaling - it's about building a clean foundation. We need to know which personas convert, which angles move people into booked calls, and where CAC breaks even. Once that signal exists, we scale with confidence and not guesswork. We don't cap the number of tests - we run as many as the budget and data allow, within structure.
03 / Funnel strategy
We target high-income sales, B2B software sales, SDR/AE communities, and corporate sales professionals on Meta. The goal is not a click - it's brand recognition with the exact person Justin's program is built for. No generic "earn more" language. Specific pain. Specific person.
"Still trading your time for commission? There's a ceiling on how hard you can work. There's no ceiling on how well you can close."People who've seen your content or visited your site get retargeted with social proof: case studies, transformation stories, real outcomes from real reps. Google Search captures sales professionals actively searching for coaching programs and income acceleration methods. This is where preference is built before the decision is made.
"Justin's students consistently break through their income plateau in the first 90 days. Here's how."Warm audiences - site visitors, video watchers, lead magnet clickers - get a direct, low-friction push to book a call. Qualification landing pages ensure every lead that reaches your sales team already meets the criteria. No wasted call time on people who were never going to buy.
"You're 1 call away from knowing exactly what's holding your numbers back. Book your free audit."04 / Results & Why Oney
High-ticket B2C coaching with a strong offer, a strong sales team, and a CAC that still won't come down. This is the exact scenario we've fixed for multiple clients. The lever is almost always the same: cleaner tracking, sharper personas, and a funnel that pre-qualifies before the call.
Everyday is Saturday - same profile as JJJ: good program, active Meta ads, CAC that didn't make sense. We rebuilt the audience structure and cut cost per booked call from $600 to $132.
The path to an $8K sale is not one click. It's awareness, trust, comparison, and urgency. We build funnels that map to that cycle - not campaigns that chase cheap CPL at the expense of quality.
No inflated targets. No vanity metrics sold as wins. We design structured tests, read data clearly, and scale what earns it. Weekly reporting means you're never in the dark.
We give you exactly what to film: hook, pain point, CTA, angle per persona. Your team produces it. We manage, test, and scale it. No friction, no bottlenecks.
05 / Investment
Flat monthly fee - no hidden costs. Our original offer was Meta-only at $2,000/month. We kept the same price when adding Google, so you get both networks, faster answers, and a winner to double down on sooner - at no extra cost.
Starter / One Network
per month · flat fee
Up to $20K/month total ad spend
Core / Two Networks
Originally: Meta only for $2,000/mo
per month · flat fee · 1 or 2 networks
Up to $20K/month total across both networks
Expanded / Three Networks
per month · flat fee
Up to $20K/month total ad spend
Ready when you are
We'll come prepared with a clear view of the account and exactly where we'd start - no fluff, no generic pitch. The sooner we get started, the sooner the numbers change.
Telegram
@svetagreenOney Studio / Performance Marketing