A full-funnel paid acquisition strategy for JPro Labs - built to bring your cost-per-ICP down to $900-$1,200, give your three sales reps enough quality leads to stay at capacity, and build the SEO and AI search presence you currently have none of.
01 / Where You Are Right Now
Meta ads are working, but nobody is managing them. You are spending $15-20K a month on a campaign that is running on autopilot - occasional creative swaps, no dedicated manager, no systematic testing. Campaigns this size need active attention to hold performance.
40% of sales time is going to non-ICP leads. Your account executives are speaking with borrowers and unqualified prospects when they could be closing. The 60% ICP rate is great - but it leaves real capacity on the table that better targeting can capture.
You are invisible on Google and in AI search. If a commercial mortgage broker Googles "lender marketplace for brokers" or asks ChatGPT for a CRE lending platform, JPro Labs does not appear. Lev does. That is traffic and trust being handed to a competitor every day.
You have high-traffic education sites and no pipeline from them. Your legacy sites generate substantial borrower traffic. With the right architecture - SEO strategy, internal linking, and broker-targeted content - a portion of that traffic becomes a free, compounding lead source.
02 / Our Strategy
Your current Meta campaigns brought you best-ever months in June-August last year. The opportunity is not to start from scratch - it is to properly manage and optimise what is already working, layer in Google Search to capture brokers actively looking for a solution like yours, and build the SEO and AI search presence that turns a one-time spike into sustained, compounding growth. Each channel reinforces the others. Meta builds awareness and retargets. Google captures high-intent searches. SEO earns the long-term traffic Lev is currently getting by default.
Your proven channel - but running without active management. We take over full ownership: proper audience segmentation, systematic creative testing, and a structured full-funnel build that takes brokers from awareness to demo request. Your $15-20K spend deserves someone watching it daily.
The brokers who are actively searching for a lender marketplace right now are not finding you. Google Search captures them at the exact moment they have intent. The keyword overlap between broker and borrower searches is real - we solve it by bidding on broker-specific terms and building negative keyword lists that filter borrowers out before they ever click.
Right now if a broker asks ChatGPT or Gemini for a lender platform, JPro Labs is invisible. We build the content and authority signals that change that - and use your existing high-traffic education sites as a foundation to direct broker-intent traffic to your main product.
A single well-placed press release across 300+ outlets can establish JPro Labs as a named result in AI search for target keywords within weeks. We have done this for a SaaS client who went from invisible to ranking ahead of Stripe on Gemini for their target terms. One-time initiative, lasting authority.
02b / Full-Funnel Build for Meta
Commercial and residential mortgage brokers expanding into CRE are on Meta. We reach them through interest-based audiences and lookalikes built from your existing customer base. Creative focuses on the problem they recognise: the painful, manual process of finding and communicating with lenders deal by deal.
Warm audiences who have visited your site or engaged with an ad get served more specific content: how the platform works, what other brokers have achieved, and direct comparisons with doing it manually. This is where testimonials and case studies earn their keep and where your 60% ICP rate can improve further.
Tight retargeting to site visitors, video viewers, and lead form starters. Direct call-to-action: book a demo, start a free trial, talk to a specialist. This layer directly feeds your three sales reps with the highest-intent leads in the funnel - the people who need the least convincing and move the fastest through your sales cycle.
03 / Full Scope Available
Beyond the core Meta and Google engagement, these are the channels and initiatives that can be layered in as JPro Labs scales. Each one is purpose-built around the broker audience and your existing assets - particularly your education sites that already attract traffic.
SEO - Broker-Targeted Content Strategy
Monthly content and optimisation plan targeting broker-intent search terms. Leverages your existing education sites for internal linking and traffic direction toward the main product. Compounds over 6-12 months into a meaningful organic lead source. $1,000 per month.
AI Search Visibility
Optimisation strategy to make JPro Labs a named result when brokers ask ChatGPT, Gemini, or Perplexity for a CRE lender platform. Covers content structure, entity building, and citation signals that AI engines rely on to surface recommendations. Included as part of the SEO engagement.
Press Release
A targeted press release distributed across 300+ outlets including major publications - the same initiative that ranked a SaaS client above Stripe on Gemini for their target keywords. Builds credibility signals and domain authority that accelerate both standard SEO and AI search rankings. $500 one-time, repeatable quarterly.
LinkedIn Ads (Broker Targeting)
You have tried LinkedIn before without success. That does not mean it cannot work - it means it needs the right setup. LinkedIn's job title and industry filters can isolate commercial mortgage brokers precisely. Worth a structured 30-day test once Meta and Google baselines are established.
CRO Audit
Ad performance is only half the equation. If your landing page is not converting visitors into demo bookings efficiently, every dollar of ad spend is working harder than it needs to. We audit your funnel end-to-end and deliver a prioritised list of recommendations for your team to implement.
04 / What's Included
Flat monthly fee for any ad spend under $15,000 per network. Everything from initial research to weekly reporting is handled. You will never need to chase for updates or wonder what is being done with your budget.
What's included
05 / What to Expect
Month 01
ICP research and messaging framework completed. Existing Meta campaigns audited and rebuilt with proper full-funnel structure. Google Ads launched targeting broker-specific keywords with negative keyword lists filtering out borrower traffic. Three creative hypotheses tested simultaneously. Conversion tracking implemented.
Month 02
Performance data tells us which audiences and angles are pulling the strongest ICP leads. We cut underperformers, scale winners, and shift budget to the stronger channel. Retargeting layers activate as site traffic builds. Target: ICP rate above 70%, CAC beginning to move toward the $900-1,200 range.
Month 03+
A stable baseline is established on paid. SEO and press release initiatives launch to begin building organic and AI search presence. We identify the strongest creative formats and audience segments, deepen optimisation on what is working, and prepare detailed recommendations for scaling ad spend further. Your three sales reps stay full.
06 / Investment
Flat monthly management fee. No percentage-of-spend surprises on your current budget. Our fee only scales if and when your revenue grows past $15K in ad spend per network.
Foundation / Meta Only
per month, flat fee
Growth / Meta + Google
per month, flat fee
07 / Why Us
InvestorLift - one of the fastest-growing startups in the US when we worked with them - had the same problem you have today: a product that converts, campaigns that underperform, and zero Google presence. We rebuilt the funnel, launched Search ads, and doubled their qualified call rate from 40% to 65%. Revenue followed. JPro Labs has stronger starting assets than they did on day one.
No sales team handing you off to a junior. No account manager relaying messages to someone you never meet. The person in the room is the person doing the work. That is how we are built, and it is exactly what you said you needed.
Any agency can flood your pipeline with cheap, unqualified traffic. That is not a win when your sales team has three reps and a finite number of call slots. We build around ICP fit as the primary success metric - so every demo your team takes is a real opportunity, not a time drain.
You were explicit: scaling too fast and wasting momentum is a real risk. We heard that. Our rollout is staged by design - quality and conversion rate first, volume second. You will never wake up to a calendar your team cannot handle because we moved faster than you were ready for.
Right now Lev owns the search results brokers see when they are looking for a platform like JPro Labs. That is not because they deserve it - it is because nobody has challenged it yet. We run the SEO, AI search, and press strategy that puts JPro Labs on the map where Lev currently has no competition.
Ready when you are
You have the product, the sales team, and the proof that it converts. The missing piece is a properly managed, full-funnel acquisition system. Once we align on direction, we can be in market within two weeks.
Telegram
@svetagreenOney Studio / Performance Marketing