A focused Google Ads system built to capture high-intent GLP-1 and weight loss buyers, hit 2.5x to 3x ROAS in the first 90 days, and scale aggressively from there.
01 / The Situation
GLP-1 and weight loss is one of the highest-intent categories on Google right now. People searching for GLP-1 support and weight loss supplements are not browsing. They are in active purchase mode. Search volume in this category has grown dramatically over the past 18 months, and demand is still outpacing the supply of well-positioned brands. With a $800 LTV on a three-month cycle, you can afford a meaningful acquisition cost and still have strong economics on every customer.
$20K/month organically with zero paid search is a strong signal, and a significant advantage. Your buyers are already there. Organic sales prove the product converts when people find it. What you do not yet have is a reliable channel to put it in front of the right people at scale and measure exactly what it costs to acquire each customer. Google Ads is the fastest way to build that. You control the spend, you see the data in real time, and every dollar has a measurable return.
Starting at the bottom of the funnel is the right call at $3K/month in ad spend. We start with Search, capturing people already typing terms like "GLP-1 supplement" and "weight loss support." Every dollar goes toward demonstrated purchase intent. Real ROAS numbers within 30 days, clear benchmark to scale from.
$250K/month in six months is achievable, but it requires a disciplined scaling process. The first 30 days are about data, not volume. Once we know what a customer costs to acquire, we scale the budget proportionally and aggressively. Complementary products and additional channels come in once the core account is optimised and producing consistent returns.
02 / Our Approach
Supplement advertising on Google has two failure modes: policy issues that can get accounts suspended, and poor account structure that burns spend without producing conversion data. We focus on minimizing both. Week one is research, compliance review, and full account setup. Campaigns launch week two with separate campaigns by intent level, exact and phrase match to start, and multiple ad variations per ad group.
Week 1
Audit of product pages and ad copy against Google health and wellness policies and FTC supplement guidelines. Full keyword landscape mapped from high-intent purchase terms to broader category queries. Full account and campaign structure built and verified before anything goes live.
Weeks 2 to 4
Three campaigns launch: Brand Search, Non-Brand Search (GLP-1 and weight loss terms on exact and phrase match), and Display Remarketing. Three to five RSA variations per ad group testing messaging angles in parallel: GLP-1 support, weight loss journey, ingredient quality, plan flexibility. First ROAS benchmarks within 30 days.
Month 2
Winning keyword clusters get budget increases, underperformers are cut. Best exact match terms move to phrase match for volume. Search Term Reports reviewed weekly for new keywords and negatives. Specific landing page recommendations provided based on drop-off data. In-market audience bid modifiers layered in for weight loss and health supplements.
Month 3 and beyond
Smart Bidding transitions to Target ROAS (2.5x to 3x) once the account hits 30 to 50 conversions in a trailing 30-day window. Performance Max launches using your confirmed buyer list as an audience signal, expanding across Search, Shopping, YouTube, and Display. Budget scales proportionally as efficiency holds. Complementary products added to campaign structure. Meta Ads evaluated as a second channel.
03 / Funnel Strategy
Search campaigns target high-intent queries around GLP-1 supplementation, weight loss support, and related purchase-intent terms. These people have decided they want a product like yours. They are choosing which brand. Tight match types in month one mean every click is a genuine prospect.
Most people visit two or three sites before committing. Remarketing re-engages visitors with messaging tailored to where they dropped off. Product page visitors see social proof and ingredient differentiation. Cart abandoners see urgency and plan flexibility. This layer runs at very low CPCs and improves blended ROAS as traffic grows.
Past purchasers are added to a Customer Match list from launch. When you introduce complementary products, this audience gets its own campaign with upsell-focused messaging at a fraction of new-customer acquisition cost. The account structure is designed for this from the start, not bolted on later.
04 / Campaign Strategy
Message
Headline 1: "Mevo Health Official Site" | Headline 2: "GLP-1 Support Supplement" | Headline 3: "Start Your Weight Loss Journey" | Description: "Science-backed GLP-1 support. Flexible monthly plans, no lock-in. Order today."
Goal
Lowest CPA of any campaign. Seeds Google's algorithm with confirmed high-intent converters from week one, giving Smart Bidding the cleanest possible signal to optimise from when we scale Non-Brand spend.
Message
Angle A (GLP-1 support): "GLP-1 Supplement Support | Designed for Your Weight Loss Journey | Flexible Plans, Cancel Anytime." Angle B (ingredient quality): "Premium Weight Loss Supplement | Clinically-Informed Formula | No Subscription Lock-In." Angle C (results): "Struggling to Lose Weight? | GLP-1 Support That Works With Your Body | Try Risk-Free."
Goal
Exact and phrase match in month one. Three to five RSA variations per ad group. Search Term Report reviewed weekly, negatives added continuously. Most of the budget lives here. First benchmark ROAS data comes from this campaign.
Message
Product page visitors: "Still Comparing Options? | See Why Customers Choose Us | Flexible Plans From $X/Month." Cart abandoners: "Your Cart Is Saved | Complete Your Order Today | Cancel Anytime, No Commitment." Past purchasers: "Ready for the Next Step? | New Products to Support Your Journey | Exclusive Returning Customer Offer."
Goal
Very low CPCs. Separate creative per audience segment, not a single generic ad. Improves blended account ROAS continuously as Search traffic grows and the remarketing pool expands.
05 / Keywords and Audiences
The keyword and audience structure below is what we build in week one and expand from. Each tier lives in its own campaign. No mixing, no blended data, no guesswork about what is actually driving results.
Direct GLP-1 and weight loss supplement queries
Exact match: [GLP-1 supplement], [semaglutide supplement support], [ozempic supplement support], [GLP-1 support pills], [weight loss supplement GLP-1]. Negative keywords added from day one: "medication," "prescription," "side effects," "free," "cheap." All of the month one budget starts here.
People comparing GLP-1 supplement brands
Phrase match: "best GLP-1 supplement," "[competitor] alternative," "GLP-1 supplement vs," "weight loss supplement review." Users actively comparing brands before purchase. Headline leads with the differentiator: ingredient quality or plan flexibility. Introduced month two once core CPA is known.
Weight loss support and metabolic health searches
Phrase match: "weight loss support supplement," "metabolism support supplement," "natural weight management," "supplement for weight loss." Broader volume, lower CPCs. Separate landing page with category-level messaging, not brand-first. Introduced month two to three.
Site visitors segmented by behavior
RLSA lists built from day one: all visitors (7-day window, +15% bid adj.), product page visitors (14-day, +25% bid adj.), cart abandoners (30-day, separate Display campaign). Past purchasers excluded from acquisition campaigns and moved to upsell ad groups once new products launch.
Google in-market and custom intent segments
In-market: "Weight Loss Products," "Dietary Supplements," "Health and Wellness" layered as +10-20% bid modifiers on Search from week one. Custom intent audience built from competitor product URLs. At 30 to 50 tracked purchases, Customer Match list seeds Performance Max across Search, Shopping, YouTube, and Display.
06 / What Is Included
$1,300 per month covers everything below. No setup fees, no hidden costs.
07 / Investment
Start with Google Ads only or launch both platforms from day one at the bundle rate. Ad spend is always separate and stays entirely in your account.
Google Ads: Management Retainer
per month. Ad spend is separate and stays entirely in your account. Recommended starting ad spend: $3,000/month.
Google + Meta: Bundle
per month. Both platforms managed together. Recommended when you're ready to layer in audience-building and test upper-funnel creative alongside Search.
08 / Why Oney
Three supplement brands, all starting with strong organic traction and zero paid search history. Here is what we built.
US-based premium research supplement brand. New ownership had zero historical data, no prior ad spend, no seed audiences. We rebuilt from scratch: policy-compliant campaign structure and keyword tiering by intent level. Reached $100K/month in conversion value within six months with 585 confirmed sales. Same Google health policy environment as Mevo Health.
US women's health supplement brand with $100K/month in email revenue and zero paid search history. Strong organic base, no Google Ads data to start from. Same situation as Mevo Health. We built the full Search funnel from scratch targeting a specific demographic, ran continuous A/B testing across benefit, ingredient, and lifestyle angles, and scaled to $100K/month at a $40 average cost-per-conversion. First results within 30 days of launch.
US direct-to-consumer weight loss supplement brand entering Google Ads for the first time with an existing Shopify store and $15K/month in organic sales. High-intent keyword landscape with aggressive competitor bidding. We structured the account around three clear intent tiers, used a tight negative keyword list to filter out informational traffic, and ran five RSA variations per ad group in the first month. Achieved 3.1x ROAS in month one. Scaled to $60K/month in revenue through Google Ads by month four. Performance Max introduced in month three and now accounts for 40% of total conversion volume.
Ready when you are
We can have campaigns live within a week of starting. Research and setup in week one. Ads running from week two. Let us know and we'll get moving.