New Age Literacy — Meta Ads Strategy
⛶ FULLSCREEN
Meta Ads Strategy Presentation

NEW AGE
LITERACY

A full-funnel Meta Ads growth strategy built to drive leads, increase sales, and reach financial freedom for your clients — at scale.

$20K
Monthly Budget
USA
Target Market
3-Layer
Funnel Structure
4
Competitors Analyzed
Today's Session
WHAT WE'LL COVER
01
Client Snapshot
Business goals, audience & USPs
02
Budget Breakdown
How $20K/mo is allocated
03
Campaign Strategy
TOF, DM funnel & retargeting
04
Competitor Research
4 key players analyzed
05
Market Insights
What's working in the category
06
Next Steps
What we need to launch
01 — Client Overview
CLIENT SNAPSHOT
Brand
New Age Literacy
Website
newageliteracy.com
Location
Dallas, Texas — US Market
Target Audience
Adults 18+ seeking credit improvement, financial freedom & capital access
Core Pains
High APR & interest rates, denied loans, lack of capital, poor credit profile
Service Scope
Credit repair + profile building + personal & business funding support
🎯
Main Goal: $100K/week in revenue — through increased sales and ROI from Meta Ads
02 — Budget Allocation
WHERE THE MONEY GOES
$20,000
Monthly Budget  ·  ~$645 / day
TOF — Sales Campaign (Main)
$13,000 · 65%
TOF — DM / Comment Funnel
$4,000 · 20%
MOF — Retargeting
$2,000 · 10%
Additional — IG Traffic
$1,000 · 5%
03 — Campaign Strategy · Top of Funnel
MAIN SALES CAMPAIGN
TOF SALES
$13,000 / mo

The core acquisition engine. We target cold audiences who are experiencing financial pain and need a credit solution. Two audience strategies run in parallel — interest targeting for precision, and Advantage+ broad for algorithm-driven scale.

Interest Targeting Advantage+ Broad USA · Age 25–54 Male & Female
Core Interests
  • Credit history & credit cards
  • Personal loans & mortgage
  • Debt & debt consolidation
  • Line of credit & pre-qualification
  • Financial services
  • First-time buyer (real estate) · Car finance
Creative Formats
  • UGC talking-head videos
  • Before/after credit score videos
  • Screen recordings (dashboard, score jump)
  • Banners with proof (numbers, approvals)
03 — Campaign Strategy · Top of Funnel
DM / COMMENT FUNNEL
DM FUNNEL
$4,000 / mo

Built purely for conversation volume. Short, hook-driven videos that prompt users to comment a keyword or DM directly — then our team qualifies and closes through the DM flow. High-intent, low-friction entry point.

Comment Trigger DM Entry Same audience as Main
Creative Strategy
  • Strong pattern-interrupt hooks
  • Problem / solution format
  • Short, native-feeling video (no polished ad feel)
  • Clear CTA: "Comment CREDIT" or "DM me"
Why This Works
  • Lower CPL vs direct click-through funnels
  • Proven in the credit repair category
  • Competitors like Rae's Recovery use this as primary driver
  • Creates a qualification step before purchase
03 — Campaign Strategy · Middle of Funnel
RETARGETING CAMPAIGN
RETARGETING
$2,000 / mo

These are warm leads who already know you. We re-engage them with heavy social proof — case studies, testimonials, before/after results — to push them over the finish line. This is where trust converts to sales.

Website Visitors 30–60d Video Viewers 50%+ FB/IG Engagers DM Users
Creative Formats
  • Client case studies (real results, real names)
  • Before/after credit score transformations
  • Testimonial video compilations
  • Social proof: screenshots, approvals, funded amounts
Also Running
  • Instagram Traffic · $1,000/mo
  • Interest-based IG audience (ages 25–54)
  • Lighter creative — brand touchpoints alongside DR push
03 — Full Funnel Overview
CAMPAIGN STRUCTURE AT A GLANCE
TOF
Main Sales Campaign
Cold audiences · Interest targeting + Advantage+ Broad · UGC & proof creatives
$13K/month
TOF
DM / Comment Funnel Campaign
Same cold audiences · Short hooks · CTA to comment or DM · Qualify & close
$4K/month
MOF
Retargeting Sales Campaign
Warm audiences · Video viewers, visitors, engagers · Case studies & testimonials
$2K/month
ADD
Instagram Traffic Campaign
Interest-based IG audiences · Brand touchpoints · Light creatives
$1K/month
04 — Competitor Research
WHO WE'RE UP AGAINST
01
Rae's Recovery Co.
raesrecoveryco.com · 🔴 Highest threat
02
Crowned Credit
getcrownedcredit.com · 🔴 Highest threat
03
60 Day Credit Repair
60daycreditrepair.com · 🟡 Medium threat
04
Master Credit Repair LLC
mastercreditrepairllc.com · 🟢 Low threat

We analyzed their Meta ad creatives, funnels, hooks, USPs and CTAs. Here's what the market looks like — and how we'll win against it.

04 — Competitor 01
RAE'S RECOVERY CO.
raesrecoveryco.com · Active Meta Ads
Creative Style
Organic-style UGC talking-head reels. Founder & clients speak to camera. Credit score screenshots overlaid on video. Short-form, social-native format — feels authentic, not like an ad.
Funnel
Direct-response: Ad → Landing page + Comment/DM entry. Comment triggers: "READY" or "CREDIT".
⚠ Highest Threat
Winning Hooks
"13 days in and my client Andrea is approved for a 2026 Tesla 🔥"
"2 CREDIT CARD APPROVALS AND A MORTGAGE LOAN"
"Bankruptcies GONE in just 10 days"
"Tired of being denied for loans or credit cards?"
Key USPs
  • Founder story: 400s to 800 in <1 year
  • 8,000+ clients · $100M+ in debt removed
  • Flash sales: $175 Diamond Plan (Fridays only)
  • Pay-in-4 options · Limited client slots (scarcity)
04 — Competitor 02
CROWNED CREDIT
getcrownedcredit.com · Active Meta + Google Ads
Creative Style
Score screenshots, dashboards, proof visuals. Testimonials + case-based creatives. Messaging built around "fast-track", "done-for-you" and consistent results.
Funnel
Longest funnel: Ad → Free consultation landing page → Call → Enroll. Also uses IG comment "READY" or DM flow.
⚠ Highest Threat
Winning Hooks
"Credit shouldn't stall your next approval"
"Too hard. Too expensive. Takes forever." [myth bust]
"First 30 days +454 with Fast Track Program 🔥"
"Most people who came to us were skeptical at first"
Key USPs
  • 48-hour audit & dispute launch
  • Money-back guarantee
  • 2,500+ five-star reviews
  • Free consultation (lower barrier to entry)
04 — Competitors 03 & 04
THE REST OF THE FIELD
Competitor 03
60 Day Credit Repair
⚡ Medium Threat
Fear-based mass-market approach. Talking-head founder video. Uses a qualifying quiz funnel (Perspective). Reverse-psychology CTA is a strong pattern interrupt.
"40M Americans choose to live with bad credit. Don't be one of them!"
"Have Great Credit? Don't Click this Ad"
⚠ No clear pricing or USPs in ads to build loyalty
Competitor 04
Master Credit Repair LLC
✓ Low Threat
Formal, commercial-style creatives. DM-only funnel via "Send Message." Weakest brand presence of all competitors. Limited social proof.
"Stop Paying For Credit Repair! Pay For Results Instead"
"For anyone looking to give their scores a boost"
✓ Pay-for-deletion model is a strong trust signal we can learn from
05 — Market Intelligence
WHAT'S WORKING IN THIS CATEGORY
01
Results over process — always
Nobody explains how credit repair works. They sell transformation: car approvals, score jumps, mortgage wins. The emotional hook is the outcome, not the method.
02
Life-outcome hooks win
The highest-performing hooks are tied to real goals: buying a car, getting a mortgage, getting approved. Abstract "improve your credit" hooks are weak.
03
Two funnel models dominate
Ad → Landing Page (direct purchase) and Ad → DM/Comment entry (qualify, then close). Both work — the DM model is lower friction for cold traffic.
04
Speed + proof = strongest USPs
Fast results (days, not months), visible proof (screenshots, score dashboards), and done-for-you service are the three trust pillars that close this market.
05 — Positioning
HOW WE WIN
What Competitors Offer
Credit repair only
Focus on score improvement alone
No mention of business credit
No funding guidance post-repair
One-size funnel (no segmentation)
VS
New Age Literacy's Edge
Full credit profile building — not just repair
Maximum funding readiness — personal & business
Business credit access — a rare differentiator
Capital access as the end goal — not just a score
3-layer funnel — acquisition + DM + retargeting

Your ad messaging should reflect this: we don't just fix credit — we build the financial foundation to access real capital.

06 — What Happens Next
NEXT STEPS TO LAUNCH
01
Confirm Ad Account Access
Share your Facebook Ad Account ID so we can set up campaigns and billing
02
Gather Existing Creative Assets
Client testimonials, score screenshots, before/after results — the faster we have these, the faster we can launch
03
Define KPI Targets
Agree on Cost Per Lead (CPL), ROAS target, or Cost Per Sale to measure campaign performance
04
First Creative Brief & Campaign Setup
We'll produce initial ad creatives, set up the 3-layer campaign structure, and go live
LET'S BUILD YOUR PATH TO $100K/WEEK 🚀