Oney Studio Paid Media Proposal — New Growth Recovery

A new paid ads account is a real opportunity, and we're here to help you make the most of it. Let's get the right
people through
your door.

You've built a 5-star facility in Springfield. Here's how we make sure the people who need it most can actually find it and call.

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01 / Where You Are Right Now

A strong facility and a clean slate to build on.

01

Your current leads come from outbound outreach, not inbound. That means your closing rate looks strong because every lead is warm. Paid ads will bring in higher volume with colder intent. Your team will convert them differently, and we'll build the tracking to understand exactly what works.

02

Starting without an existing paid ads account is actually an advantage. There's no messy history to untangle, no bad habits baked into the structure. We get to set everything up right from the start: compliant tracking, intent-aligned landing pages, and a campaign structure built to last.

03

Healthcare advertising has compliance obligations that most agencies treat as an afterthought. Meta Pixel, standard remarketing, and broad targeting all create HIPAA exposure for addiction treatment providers. We address this in week one, before campaigns go live.

04

You have a $10K monthly budget and a clear goal. That's enough to run a focused, data-generating campaign and start seeing real performance signals within the first month.

02 / Channel Strategy

Start with intent.
Scale with reach.

People searching for addiction treatment are in crisis, or they're a family member acting on someone's behalf. They already want help. Google Search captures that exact moment. Meta reaches the people who haven't searched yet but whose behavior signals they're getting close. We start with Google to capture demand, then layer in Meta as your data matures.

Priority 1 — Month 1

Google Search Ads

High-intent search capture. When someone types "drug rehab near me" or "alcohol treatment Springfield MA," your facility appears first. These are the highest-value leads in the funnel.

Keywords: "rehab center Springfield MA", "alcohol detox near me", "IOP program Massachusetts", "drug treatment outpatient"
Geography: Hampden, Hampshire, and Franklin counties — a realistic drive radius for a day treatment facility
Negatives: jobs, volunteer, insurance agent, and self-help content excluded from day one
Conversion: phone call tracking and form submissions — both measured, both reported weekly
Priority 2 — Month 2+

Meta Ads

Demand generation and family-audience reach. Families of people struggling with addiction are often the decision-makers. Meta reaches them before they know to search.

Audiences: behavioral signals around substance use, family health, crisis support — no pixel-based remarketing (HIPAA)
Creative: compassionate, non-stigmatizing messaging. Facility imagery. Insurance acceptance front and center.
Geography: Western MA and broader Massachusetts for virtual program outreach
Activated after Google has generated 30+ days of call data to inform audience modeling
Add-On — One-Time

SEO Audit

Your site has 5.0 Google reviews and a clean facility. Ranking organically for "rehab Springfield MA" or "IOP Massachusetts" is a long-term asset that compounds over time. The audit maps what's holding that back and delivers a prioritised fix list your team can act on.

Technical audit: page speed, crawlability, heading structure, duplicate meta descriptions
Keyword gap analysis: what competitors rank for that you currently don't
Local SEO review: Google Business Profile, citation consistency, review signals
Deliverable: full written audit and a 60-minute walkthrough call with your team
Available Add-On

Landing Page Build & Launch

The strategy brief is included in every package — this add-on is the actual build. A single, conversion-focused page designed for your paid traffic: fast-loading, mobile-first, HIPAA-conscious, and built to drive calls and form fills from day one.

~$1,000
one-time · final quote based on scope and requirements
Price confirmed after a brief intake call
Conversion-first design: above-the-fold CTA, trust signals, reviews, insurance logos, facility imagery
Mobile-first build — fast load times, tap-to-call prominent, tested on small screens
HIPAA-conscious setup — no standard Meta Pixel, tracking without PHI exposure
Call + form tracking wired into Google Ads from day one
Handoff to your CMS or standalone hosted page with a walkthrough for your team

03 / How We Convert Clicks Into Calls

The funnel we'll
build for you.

A paid search click is not a patient. Between the click and a first appointment, there are a few decisions your prospect makes. We design each stage to reduce friction, build trust, and make it easy to call. Your admissions team handles the rest.

Stage 01
Search — They Find You
Someone searches "outpatient rehab Springfield" or "alcohol treatment near me." Your Google Search ad appears at the top. The headline speaks to their exact moment: urgency, insurance, local credibility.
Google Search
Stage 02
Land — They Trust You
They land on a dedicated page, not your homepage. Above the fold: your 5-star reviews, insurance logos, facility photo, and a clear call-to-action. Two options: call now, or verify insurance.
Landing Page
Stage 03
Convert — They Act
Phone call or form fill. Both tracked. Both attributed to the keyword that generated them. Your admissions team gets the lead. We get the data signal to optimise the next week's spend.
Call + Form
Stage 04
Optimise — We Scale What Works
Weekly: we review which keywords drove calls, which ads underperformed, and where budget moved. Month two: the campaign gets sharper. Month three: we scale the winners and cut the rest.
Weekly Reporting
Stage 05 — Awareness Layer (Month 2+)
Meta Ads — Reach Families Before the Search
Once Google is generating call data and we've identified your converting audience profile, we activate Meta. Targeting: families in Western MA showing signals associated with a loved one in crisis. Messaging: compassionate, insurance-forward, focused on taking the first step. This layer fills the top of the funnel and complements Google's intent capture at the bottom.
Meta Demand Gen

04 / Deliverables

What's
Included.

Every dollar tracked from the start. Weekly data-driven decisions. You always know where the budget went and what it produced.

In Every Package
Competitor and Keyword Research Full mapping of who else is bidding on recovery-related searches in Western MA, what they're paying, and where the gaps are. Your budget goes to the searches most likely to convert.
Campaign Build, Launch, and Active Management Full Google Search campaign structure built around your service lines (PHP, IOP, virtual) and your geography. Launched with negative keyword lists, ad extensions, and bid strategies configured from day one.
Ad Copywriting — All Variants All ad copy written in-house. Healthcare-sensitive language reviewed for compliance. Messaging tested across urgency ("Get Help Today"), insurance ("Most Plans Accepted"), and trust ("5-Star Rated — Springfield, MA") angles.
Landing Page Strategy and Brief We develop the full content brief and conversion strategy for your paid landing page — what to say, how to say it, what to show above the fold. One set of static banners included. Build can be handled by your team or added as a service.
Weekly Performance Report + Strategy Call Every week: what drove calls, what we cut, where budget moved, and what we're testing next. Delivered as a Google Looker Studio dashboard plus a short written summary. You never chase a report.

05 / What to Expect

Compliance in week one.
First calls by week three.

Week 1

Foundation and Research

LegitScript verification. HIPAA-aligned tracking plan. Competitor keyword research. Landing page brief drafted. Google Ads account structure planned and reviewed with you.

Week 2

Build and Launch

Campaign built: keywords, negatives, ad copy variants, call extensions, location targeting, bid strategy. Strategy presented for your approval. Campaigns go live once you sign off.

Month 01

Learn and Optimise

First calls tracked and reported. Search term reports reviewed weekly — irrelevant queries cut, new intent clusters added. Conversion data starts shaping bid strategy. Weekly reports delivered.

Month 02–03

Scale and Expand

Winning keywords and ad copy scaled. Meta Ads layer activated if ready. Budget reallocated to highest-converting campaigns. CPA benchmarks established. Scaling playbook locked in.

06 / Investment

Simple, transparent pricing.

Flat management fee up to $15K/month in ad spend per network. No setup fees. No hidden costs.

SEO Audit

$300

one-time

Full technical site audit
Keyword gap analysis vs competitors
Local SEO and GMB review
Written report and walkthrough call
Prioritised fix list your team can implement

Google Ads Only

$1,300

per month — up to $15K ad spend

Google Search campaign management
Compliance and tracking setup
Ad copywriting — all variants
Weekly report and Looker Studio dashboard
Dedicated account manager
One banner set included

Google Ads + Meta Ads

$2,200

per month — up to $15K per network

Everything in Google Ads Only
Meta compliant audience campaigns (month 2+)
Family-audience demand generation layer
Combined cross-channel reporting
Discounted vs two separate retainers ($2,600)

07 / Our Work

Real results.
Built from
zero, like you.

Regulated categories. Compliance restrictions. We've navigated all of it and scaled past it.

Same parent persona. Same urgency dynamic. When the message matches the pain precisely, CAC is manageable even in a small niche audience.

Meta Ads / Kids Learning / Parent Targeting
ABA Therapy & Specialist Learning (US Market)

ABA therapy and specialist learning for kids with ADHD, ASD, learning differences in the US. Goal: consultations and trial sessions. High urgency, tight-knit parent communities.

$80–120
Cost per Consultation
High
Post-Funnel CVR
ADHD + ASD
Primary Segments
Google Ads / Supplements / Compliance Restrictions
Premium Supplements Brand — $125K+ Revenue From Scratch

A brand new to paid traffic with no Google Ads structure, no tracking, and a website funnel that wasn't built for paid traffic. We built compliance-first campaigns, advised on landing page improvements to reduce friction, and established a fully functioning revenue-generating system within 30 days. Month one: 4x ROAS at $40 cost per conversion. The account then scaled with a proven structure and clear benchmarks.

4x
ROAS from launch
$40
Cost per conversion
$125K+
Revenue generated
30 days
To first consistent sales

Direct parallel: zero paid history, no tracking, needed the full infrastructure built first. Sound familiar?

Ready to move on Monday

The people who
need you are
searching right now.

New Growth Recovery is a 5-star, accredited facility in Springfield. The credibility is there. The budget is there. The only missing piece is being visible to the people who need you at the exact moment they search.

Email

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@svetagreen

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