Oney Studio x New Age Literacy - Growth Proposal
Oney Studio Growth Proposal for New Age Literacy

You have built real revenue on one channel alone. Now let's
break the
$50K ceiling.

Meta rebuilt for scale, Google Ads launched for the first time, both running within week one. No gaps in revenue. No more excuses on Google.

Scroll to explore

01 / Where You Are Right Now

Strong business.
One channel.
A fixable
ceiling.

01

You are capped at $50K/month in profit and your current person cannot get you past it. You have been spending up to $500-$700/day on Meta and the returns have hit a wall. That is a channel and management problem - not a business problem. The ceiling is real but it is not yours to keep.

02

Google Ads was promised and never delivered. Your current freelancer committed to both channels from day one and kept making excuses. Every day Google is not running is money left on the table from people actively searching for credit repair right now.

03

Your Meta account carries bad reviews from a past employee. Those reviews are hurting trust at the top of your funnel before a prospect ever sees your offer. A clean, properly structured account removes that friction and gives campaigns the foundation to scale.

04

You have a high-risk niche that needs a team who knows how to protect it. Credit repair is a sensitive ad category. Accounts get flagged. Pages get restricted. You need a team that builds compliant creative from day one with a clear protocol if anything goes wrong.

02 / Our Strategy

Two channels.
One coordinated
system.

Your Meta campaigns have taken you to $50K/month in profit. That is proof the audience is there. We audit what is running, fix what is holding performance back, and rebuild the full funnel. At the same time we launch Google Search to capture people already looking for credit repair - high-intent traffic Meta cannot reach. Google captures demand. Meta builds and converts it. Week one we are running. Week four we have data on both. From there we scale.

Immediate - rebuild and scale

Meta Ads

Your existing Meta setup has taken you to $50K/month. The audience is there. We build the full-funnel structure to take you further - with creative testing, proper segmentation, and compliance-first creative that does not put your account at risk.

Audit of existing campaigns - lost budget, weak angles, and compliance risks
Audiences: interest-based credit repair, financial stress, debt management, lookalikes from buyers
Top-of-funnel: awareness video with problem-first hooks ("Your credit score is costing you money")
Mid-funnel: service explainer, proof of results, testimonial-style social proof
Bottom-of-funnel: retargeting to site visitors and video viewers with direct purchase offer
All creative reviewed for Meta financial services compliance before launch
New channel - high intent

Google Ads

People searching for credit repair are not browsing - they are ready to buy. Google Search puts your $100 service in front of them at peak intent. This is the channel your freelancer avoided. We launch it week one.

Keywords: "credit repair service", "fix my credit score", "credit dispute service", "improve credit fast"
Competitor keywords: target searches for named credit repair competitors
Negative keywords: exclude DIY searches, informational queries, non-buyer intent
Search ads leading directly to your $100 dispute package with urgency-driven copy
Display remarketing to re-engage site visitors who did not convert on first visit
Compliance protection

Account Protection

Credit repair is high-risk on both platforms. We build every creative with compliance as the first filter. If an account is restricted, we escalate, appeal, or activate a clean account with history so revenue does not stop.

Revenue multiplier

Repeat Purchase Strategy

You said customers who buy once tend to come back. We build retargeting sequences that keep past buyers in your funnel and surface higher-tier packages to people who already trust you.

02b / Funnel Strategy

Awareness Consideration Purchase $100 dispute
Awareness

Reach people before they start searching

Meta reaches people experiencing financial stress and credit issues before they search for a solution. Problem-first creative stops the scroll and plants the brand.

Angle "Your credit score is costing you thousands. Here is what we do about it."
Consideration

Capture people who are already searching

Google captures prospects already comparing options. We appear for the highest-intent terms and direct them to the dispute package. Meta retargeting re-engages everyone who visited but did not convert.

Angle "Done-for-you credit repair. Our team handles disputes, corrections, and results."
Purchase

Convert warm traffic into paying customers

Retargeting to site visitors, video viewers, and abandoned sign-ups. Your $100 dispute package front and centre. After purchase, sequences surface higher-ticket packages to proven buyers.

Angle "Start your credit repair today for $100. Our team picks it up from there."

03 / Additional Services

More ways to
grow New Age
Literacy.

Beyond Meta and Google, these can layer in as you scale - each built around your specific setup, repeat buyers, and organic content.

Available add-on

YouTube Ads

You already produce video. YouTube pre-roll puts that content in front of audiences watching personal finance and credit content - a natural next channel once baselines are set.

Available add-on

SEO + AI Search Visibility

Long-term organic presence for credit repair searches. Compounds into a free traffic source that works while the ads sleep. $1,000/month.

Available add-on

Press Release

Distribution across 300+ outlets that puts New Age Literacy in AI search results like ChatGPT and Gemini. Builds authority fast. $500 one-time, repeatable quarterly.

Available add-on

CRO Audit

Full funnel review from ad click to purchase. We identify drop-off points and deliver prioritised recommendations for your team to implement.

04 / Deliverables

What's
Included.

Flat monthly fee for ad spend under $15,000 per platform. From week-one research to weekly reporting, everything is handled. You never chase for updates.

What's included

Week-One Meta Audit Full review of your existing campaigns - what is working, what is wasting budget, and what compliance risks need to be addressed before we scale.
ICP Research and Messaging Framework Research into how your audience talks about credit problems - so every ad speaks their language, not generic copy.
Full Campaign Setup and Active Management Both channels built, launched, and managed daily. Not set-and-forget - actively optimised every week.
Ad Copywriting All copy written in-house. Financial services compliant. Your audience's language, not generic boilerplate.
1 Set of 4 Banners in All Required Sizes Produced in-house or briefed to your team. Extra sets $200 each.
Conversion Tracking Setup Guidance GTM and GA4 configured to track purchases and funnel events. Instructions handed to your team.
Weekly Performance Updates What is working, what is not, what changes next. Every week, without asking.
Monthly Looker Studio Dashboard Reporting on campaign performance and revenue trends - clear enough to show any stakeholder.

05 / What to Expect

Week by week,
breaking the ceiling.

Week 01

Audit, Research, Launch

Meta audited. Existing campaigns kept live - no revenue gap. ICP research done. Google Ads set up with keyword and negative lists built. New campaigns on both channels go live day one of week two.

Weeks 02 - 04

Test and Gather Data

Both channels live. Three Meta creative directions testing simultaneously. Google capturing high-intent searches from day one. Retargeting activates as audiences build. By week four we have clear data on where to push harder.

Month 02 onward

Optimise and Scale

Winning angles scaled. Budget shifted to the stronger channel. Repeat-buyer sequences activated. This is where the $50K ceiling breaks - two channels compounding, conversion rates improving, and spend working harder.

06 / Investment

Simple, transparent pricing.

One flat monthly fee for both platforms. No surprises until you are well past $15K per platform.

On scaling: Flat $2,500 for spend up to $15,000/platform/month. Above that, we add 5% of the overage - e.g. $20K on Meta means 5% of $5K = $250 extra. You never pay more than the growth justifies. Video ads $50-$100 each. Extra banner sets $200 per set of 4.

07 / Our Work

Real results.
Real clients.
Same problems.

High CPL, unqualified leads, stalled Meta accounts, Google never launched. We have solved all of it - across coaching, wellness, and high-ticket B2C offers. Here is what the numbers looked like.

Meta Ads / High-Ticket B2C

Everyday Saturday

Retirement lifestyle coaching platform with a high-ticket offer and a 50+ audience. Broad targeting was pulling in leads outside the core demographic and the sales team's booked call rate was at 12%. We rebuilt audience structure around aspiring retirees and mid-career professionals and restructured the full funnel.

$41 CPL down from $72
31% Booked call rate up from 12%
$132 Cost per booked call down from $600

High-ticket B2C, Meta, low-quality leads from broad targeting - same core problem as yours.

Meta Ads / VSL Funnel

White Tiger Qigong

Online wellness coaching program with a niche high-ticket audience and no real funnel structure. CPL was at $85 and leads were low quality. We rebuilt the funnel around a VSL landing page, restructured audience targeting, and tested new creative angles against the existing setup.

$38 CPL down from $85
3.1x ROAS on front-end offers
2.4x Booked call volume in 60 days

Meta, VSL funnel, high CPL problem, booked call volume as the north star metric.

Meta Ads / Lead Qualification

DTC SEO Agency

High-ticket B2B service with unqualified leads clogging the pipeline. The sales team was closing 18% because too many low-intent contacts were being tracked as conversions. We built a qualification funnel that routed disqualified leads to a separate path and retrained the algorithm to optimise for real prospects only.

41% Drop in qualified CPL
27% Sales close rate up from 18%
Meta Single channel, qualification-led strategy

Unqualified leads eating sales time - the exact problem you described with your current setup.

Google Ads / New Channel Launch

Face Your Dragon

Personal development coaching program with no paid history on Google. We launched Search campaigns from zero - no data, no prior benchmarks. Within 45 days the account was generating leads profitably and course sales were converting at a CPA well below the product price.

$22-28 CPL from a standing start
~$195 CPA on $997 product
45d Time to positive ROAS

Google launched from scratch, positive ROAS within 45 days - exactly what we are doing for you.

01
Svetlana has worked inside Google and advised top spenders.

Svetlana worked inside Google advising top spenders. Google goes live week two - no exceptions.

02
No gap in your revenue during the transition.

Existing Meta campaigns stay live throughout week one. New campaigns launch day one of week two. You own the account - nothing disappears if you change access.

03
You speak to Svetlana directly, every week.

Not an account manager - the strategist. Weekly calls, Slack access, full transparency on everything in your account.

Ready when you are

$50K was the
ceiling. Let's make
it the floor.

You have the product, the automation, and the proof that people buy. The missing piece is a managed dual-channel system. We can be live within seven days.

Oney Studio / Performance Marketing