Launch plan · Q4 2026 · Prepared for Vittorio Ruso & Tanner Fowler
A trusted Canadian supplier, built on Meta.
How we plan to launch Nexogen Science on Facebook and Instagram: where the budget goes, who we target first, which products lead, and the first round of creatives.
What we heard
Your brief, in short
The positioning we carry into every ad: a premium, science-forward supplier that people trust enough to reorder from.
Why people will choose you
Competitors we benchmark
We track their active ads in the Meta Ad Library for Canada so Nexogen's creatives stand apart from theirs.
Budget
Where the money goes
Most of the spend goes to finding new buyers. Catalog ads and retargeting take a smaller share and grow as the pixel collects data.
Monthly ad spend
Campaign structure
Three campaigns, one funnel
The same structure we run for other research-peptide brands, adapted to Canada and your catalogue.
| Stage | Campaign | Audience | Demographics | Creatives | Budget / mo |
|---|---|---|---|---|---|
| TOF | Main prospecting Sales objective. First products tested: BPC-157, GHK-Cu, Glutathione, BAC Water |
Broad with Advantage+ audience (on/off test) Interest tests: longevity and biohacking, strength training, bodybuilding, CrossFit, biotechnology |
Age 21+ All genders Canada excl. Quebec, Ontario weighted All placements |
Statics:
|
1,500 |
| TOF / MOF | Advantage+ catalog Dynamic product ads from the site feed |
Broad (Advantage+) | Same as above | Catalog ads with branded frame | 300 |
| MOF / BOF | Retargeting | Site visitors 30 days Add to cart 14 days FB / IG engagers 30 days Excluding buyers |
Same as above | COA proof, shipping speed, offer reminder | 200 |
Audiences
Three buyers, three angles
Each segment from your brief gets its own creative angle, so we learn quickly which message sells.
Segment A
Experienced buyers comparing suppliers
They already know the category. They want proof you're legitimate and consistent.
Segment B
Longevity and biohacking
Drawn to emerging research. They respond to a clean, credible brand, not hype.
Segment C
Fitness and performance science
Serious gym-goers and coaches who want a professional source they can rely on.
Products and markets
What we advertise first, and where
We start with products that pass Meta review most reliably and show the brand at its best. The rest of the catalogue still sells through the site and retargeting.
First iteration
Lead products
Next in line once the first round has data: Wolverine, GLOW, MOTS-c, SS-31.
Kept out of paid social
GLP-3 RT and Nexotrope
GLP-class and growth-hormone products are the fastest way to get an ad account restricted on Meta. We protect the account by leaving them out of ads entirely.
Phase 1 · launch
English Canada, Ontario weighted
All provinces except Quebec, English creatives only. Ontario gets the most budget as your largest market.
Phase 2
Quebec with French creatives
Quebec requires advertising in French. Once the English ads prove out, we adapt the winners to French and open the province.
Creatives
The first round, ready to launch
Nine statics across four products, built around three messages. Each angle runs against the others so we see what sells. Tap any creative to see it full size.
Quality you can verify
Batch-specific COA as the reason to trust
Research-grade product
The vial, purity standard and documentation
Canadian supply
Fast, documented, shipped within Canada
Recommended offer
10% off the first order for an email signup
Gives ads a reason to click now and builds your email list at the same time, covering both goals from your brief.
Supporting offer
Free shipping over $300 CAD
Already live on the site. We use it in retargeting to lift order value.