A full-funnel growth strategy for Revenue Agent - covering paid Meta ads, SEO + AI search visibility, and PR outreach. Built around one objective: getting eCommerce managers to install the free scan, then letting the product convert them.
01 / Where You Are Right Now
Shopify approval is coming - build the launch infrastructure now, not after. Creative, targeting, tracking, content calendar - everything that takes time should be ready the day the app goes live.
The free scan is your entire conversion strategy - and most agencies would ignore that. We won't. Every dollar of spend goes toward one action: install the free scan. The product closes the deal once they're inside.
You're bootstrapped, so every test needs to be deliberate. $3,500-4,500/month on Meta gives us a real feedback loop: install rate, scan completion, upgrade rate. We size strategy to those constraints, not around them.
Your positioning is a competitive advantage most SaaS companies don't have. A specific dollar number your store is missing right now - that's a hook that writes its own ads. We know how to make it land across every channel.
02 / Channel Strategy
The hook is the dollar amount. CTA is always the free scan. Core claim: your store is leaving $40-130K on the table.
Highest-volume channel for DTC founders and eCom managers. Free scan means near-zero friction. Full-funnel: awareness, consideration, retargeting.
Captures Shopify store owners actively searching for revenue optimization. Bottom-of-funnel queries - someone already looking. Recommended as second channel once install unit economics are clear on Meta.
02b / The Install Funnel
eCommerce managers aren't browsing for a new tool. The only way to break through is specificity - "Your Shopify store is leaving $40-130K on the table" stops the scroll. We lead with quantified pain, not product features.
Retargeting anyone who visited but didn't install. Second-touch messaging focuses on friction reduction: free, five minutes, no commitment. Retarget demo viewers with real scan results. Once they see their own revenue gap, the upgrade sells itself.
Users who completed the scan are the highest-intent audience in the funnel. Light-touch retargeting: remind them what they found, show what the $99 plan unlocks. We never try to sell the $99 plan cold - the product earns that conversion, not the creative.
03 / Deliverables
Week-one research to live campaigns. Fast decisions every week on what to kill and scale.
04 / Add-Ons and What We Leave to You
Cold email, newsletter outreach, Shopify App Store listing, and strategy direction are handled by you directly. Below are services we can add when the time is right.
Shopify App Store Ads
High-intent channel - users actively browsing and installing Shopify apps. We can take it on as a managed add-on at $200/month, with full cost visibility throughout.
Google Ads
High-intent search for "Shopify revenue optimization" queries. Natural second channel once Meta baseline and install economics are proven. Priced separately per channel.
SEO + GEO
Ongoing content and technical optimisation to rank on Google and appear in ChatGPT, Claude, and Gemini answers for Shopify revenue tool queries. Compounds over time alongside paid.
Press Release + AI Search Visibility
Press release across 300+ outlets structured to trigger AI indexing. Our Fintech SaaS case: zero Gemini visibility before, #1 ranking within two days. The fastest way to appear when someone asks an AI for the best Shopify revenue tool.
AI UGC Video Ads
AI-generated UGC-style video for Meta and TikTok - faster and cheaper than creators, effective for SaaS product demos. $50 per video produced.
05 / What to Expect
Week 1-2
Audience research, creative brief finalized against your hooks. Business Manager and ad account configured. Pixel and conversion events set up for installs, scan completions, and upgrades before any spend touches Meta.
Week 2-3
First ad set produced and reviewed. Three campaign angles launched: dollar hook, free scan urgency, social proof. Timed to go live alongside Shopify App Store approval so install momentum starts from day one.
Month 01
Data shows which audiences and creatives drive installs at what cost. Cut what isn't working, reallocate to what is. Retargeting activates as pixel builds. First upgrade conversions should appear by week three.
Month 02+
Proven creative and optimised audiences - ad spend scales toward your install target. CPI and scan completion rate are the north star. Budget reallocated weekly, update delivered every Monday.
06 / Investment
Management fee is flat per channel - the more channels, the bigger the discount. Creatives are a separate line and we keep the cost as low as possible for a bootstrap launch.
One Network
per month
Two Networks
per month - effectively $1,000 per network
Campaign advisory, listing optimisation guidance, and bid strategy for App Store paid placements. Separate from paid media management.
07 / Our Work
Bootstrapped app, under $10K, no paid traction. We have run this play before.
SaaS + free trial + narrow professional ICP. Same model.
Reward-based mobile app in the saturated US market. High CPI, expensive deep conversions. Rebuilt around in-app event signals and rotating creative with reward hooks.
US market app install, free entry converting to in-app actions. Same structure as Revenue Agent's free scan to paid.
Shopify merchant ICP, Google from zero, free plan entry. Same structure as Revenue Agent.
Payments SaaS competing against Stripe. Press release across 300+ outlets, structured data changes for AI search. #1 in Gemini within two days.
SaaS, same GEO brief. Ranking in ChatGPT and Gemini for "best Shopify revenue tool" is on your scope.
Ready to build before approval lands
Approval is coming. The infrastructure should already be ready when it does. Let's build it now so day one is day one of growth - not day one of setup.
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@svetagreenOney Studio / Performance Marketing - Proposal for Revenue Agent / Starforest Inc.