From $0 to $260K in 6 Months | Oney.Studio
Case Study · Google Ads · E-Commerce

From $0 to $260K
in 6 months

How we scaled a peptides brand from a fresh account to sustained, profitable growth, starting with zero historical data.

Oney.Studio · Performance Marketing
$0 Tracked Revenue Month 6
0 Conversions / Month Month 6
4.2× ROAS Sustained average
Oney.Studio · Performance Marketing
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01: Context

The situation
we walked into

Client context

A peptides brand (NDA)

A U.S.-based peptides brand committed to scientific integrity and unmatched quality. Following a brand acquisition, the new team needed to rebuild their Google Ads presence from scratch while operating in a tightly regulated niche.

Starting point

Fresh account. Regulated niche. Zero runway.

The challenge wasn't just rebuilding campaigns. It was replicating a high-performing structure inside a sensitive category: Google flags easily, policy compliance is non-negotiable, and ad disapprovals stall momentum fast. We had to move precisely and quickly at the same time.

02: What We Did

Four moves.
One clear
direction.

Each step was deliberate. Structure before scale. Compliance before spend. Iteration before expansion.

01

Account & Campaign Structure

Rebuilt all top-performing campaigns in the new account: mirroring keyword strategy, negative lists, ad extensions, and targeting logic. The goal: recover efficiency immediately, not experiment from zero.

Structure first
02

Policy-Compliant Ad Copy

Reviewed and rewrote every piece of ad copy to comply with Google's evolving policies on regulated product categories. Proactive review kept us live. Minimal disapprovals, no account-level flags during scale.

Compliance maintained
03

Structured Scaling System

Applied our proprietary scaling approach to identify growth levers and increase ad spend to five figures per month: without triggering policy flags or breaking conversion efficiency.

Five figures / month
04

Ongoing Optimisation Cycles

Introduced new audience segments, tested creatives, and ran regular conversion-focused iterations. ROAS improved steadily as spend increased: a sign of a healthy, scalable structure, not a lucky streak.

Systematic iteration
03: Results

Month 1 to Month 6.
Steady, verifiable growth.

Not a single spike. A structured build, each month compounding on the last.

Month 1
:
Tracked Revenue
43 conversions
Month 3
:
Tracked Revenue
Scaling begins
Month 6
:
Tracked Revenue
585 conversions · 4.2× ROAS
M1
M2
M3
M4
M5
M6

Growth snapshot: Month 1 → Month 3 ($92K) → Month 6 ($260K). Scaled steadily by iterating structure, targeting, and creatives while protecting efficiency.

:
Tracked Revenue
Month 6 purchase value attributed to paid campaigns
:
Conversions / Month
Up from 43 in Month 2. A 13× increase in volume.
4.2×
ROAS
Sustained return on ad spend across the 6-month period

Zero to $50K/month in under 3 months

Structured scale-up playbook moved spend from launch level to five figures quickly, without breaking efficiency.

Consistent policy compliance throughout

Proactive ad review minimised disapprovals. No account-level flags during the entire scaling period.

Seamless account transfer

Rebuilt from scratch without losing the performance logic of the original setup. Day-one efficiency was preserved.

"
We were worried the transition would slow us down. Instead, we grew faster than ever. The structure, strategy, and scale were flawless.

— Client · U.S. Peptides Brand · NDA

04: What We Offer

If you want similar results,
here's how we work.

Primary channel

Google Ads Scaling

Search and Display campaigns built for efficiency and scale. Proprietary structure methodology that compounds over time.

Paid social

Meta Ads

Facebook and Instagram advertising that converts: audience segmentation, creative testing, and full-funnel alignment.

B2B & professional

LinkedIn Ads

Precise targeting by job title, industry, and company size. Built for brands where professional context drives purchase decisions.

Short-form & discovery

TikTok Ads

Performance-focused TikTok campaigns: creative strategy, audience testing, and conversion tracking built for fast-moving feeds.

Marketplace growth

Amazon Ads

Sponsored Products, Brands, and DSP campaigns structured to maximise visibility and sales velocity on Amazon's marketplace.

Organic & AI visibility

SEO / AEO / GEO

Traditional SEO paired with Answer Engine Optimisation and Generative Engine Optimisation: so your brand ranks everywhere users and AI models look.

Conversion optimisation

CRO Audit

End-to-end audit of your conversion funnel: landing pages, checkout flow, and offer structure reviewed and improved to turn more clicks into revenue.

Ready to scale?

Your turn to
be the case study.

No commitment required. We'll take a look at your current setup and tell you honestly what we see, and what we'd do differently.

No charge. No fluff. A straightforward conversation about your growth.