A compliant, full-funnel Meta ads strategy for Spark Hormone Therapy - built to generate 30+ new patients a month in Colorado, protect your accounts from policy violations, and turn paid traffic into consistent booked appointments your team can count on.
01 / Where You Are Right Now
Almost two months in. Zero revenue from paid. Your current agency hasn't generated a single dollar in Meta revenue for Spark - and you still don't have full transparency or access to the account they're running. That's not a slow start. That's a broken engagement.
You started the new year without the January weight loss push. Weight loss and hormone therapy have a clear seasonal peak - January through March, when motivation is highest and intent is strongest. That window is still open, but it closes fast. Every week without running is revenue you won't recover.
Healthcare compliance on Meta is non-negotiable - and you've already paid the price for getting it wrong. You've lost accounts before. Meta's healthcare ad policies are strict and unforgiving. The agencies who understand this build compliance into the creative strategy from day one. Most don't. We do.
Your organic and word-of-mouth are strong - paid should compound them, not replace them. Google My Business and referrals are driving your current patient base. Paid Meta done correctly doesn't compete with that warm traffic - it adds a new patient acquisition channel on top of it, targeting people in Colorado who need you but haven't found you yet.
02 / Our Strategy for Spark
Weight loss and hormone therapy are among the most competitive - and most restricted - healthcare categories on Meta. The agencies that fail in this space treat it like any other product category. We don't. Our entire approach is built around what actually converts in your niche: problem-aware creative that speaks to real patient pain points, compliant copy that doesn't trigger policy flags, and a funnel structured to turn cold Colorado traffic into booked consultations at your clinic. You know paid traffic requires testing - we're built for that. We move fast, cut what doesn't work, and scale what does.
Healthcare creative on Meta lives or dies on compliance. We build every ad with Meta's health and wellness policies in mind from the start - no before/afters, no guaranteed claims, no language that triggers automated review. The goal is campaigns that run without interruption and convert without compromising your account.
Your original Meta account was burned. Your current agency is running in an account you have no visibility into. We set up and manage a clean, properly structured business account from day one - and you own it. Full admin access. Full transparency. No black boxes.
You're currently underperforming on Google Search but strong on Google My Business. Once we've established a paid baseline on Meta, Google Search ads targeting "medical weight loss Colorado" and "hormone therapy near me" are a natural next step - capturing patients who are actively searching, not just browsing.
Paid traffic is only as good as the page it lands on. As an optional add-on, we audit sparkhormonetherapy.com and your consultation booking flow - identifying what to fix and what to test to improve conversion rate from the traffic we send.
02b / The Patient Acquisition Funnel
Target women 30-60 in Colorado experiencing weight resistance, hormonal imbalance, fatigue, and low motivation - the exact patients you're already seeing via word-of-mouth. Meta's interest and behavioral data lets us reach them before they've started actively searching. Creative leads with the symptom, not the solution - that's what stops the scroll.
People who've seen your ad or visited sparkhormonetherapy.com get retargeted with education: how the clinic works, what your membership model includes, and why medically supervised weight loss and hormone therapy produce results other approaches don't. This layer handles the objections before your team ever gets on the phone.
The tightest retargeting layer - aimed at people who have visited your site, watched your video, or engaged with your ads but haven't booked yet. Clear, low-friction CTA: a free consultation. This is the step that turns Meta spend into in-clinic revenue. Every booking from this layer is a real opportunity in your pipeline - not a spray-and-pray lead.
03 / What's Included at $1,000/month
Flat $1,000 per month for ad spends up to $10,000/month. No hidden setup fees. Everything from research to weekly reporting is handled - and you always have full access to the account and the data.
04 / Optional Add-Ons
The $1,000 Meta management retainer covers everything to launch and grow your patient acquisition through paid social. These additional services can be added as your clinic scales and you're ready to open new revenue channels.
Google Search Ads
Target high-intent searches like "medical weight loss Colorado Springs" and "hormone therapy near me" - patients who are already looking for exactly what you offer. Higher intent than Meta, different audience. Natural second channel once Meta baseline is established. Priced separately.
GoHighLevel Funnel Audit
A proper review of your GHL workflows, automation sequences, and follow-up process. We identify where leads are dropping out and provide specific recommendations for your team to implement - because the best leads in the world go cold without the right follow-up.
CRO Audit
A full review of sparkhormonetherapy.com and your consultation booking flow. We identify exactly where paid traffic is dropping out and deliver a prioritised list of recommendations your team can act on. Good ads die on weak pages - this makes sure they don't.
SEO for Organic Patient Growth
Long-term patient acquisition through search - targeting "hormone therapy Colorado" and related terms to build organic visibility alongside your Google My Business strength. Compounds over 6-12 months. $1,000/month as a standalone engagement.
05 / What to Expect
Week 1-2
Clean Business Manager and ad account created. Pixel setup instructions provided to your team for sparkhormonetherapy.com. Compliance review of all creative before anything goes live. Three campaign angles launched simultaneously - awareness-led, education-led, and social proof. Account warm-up process begins to build trust with Meta before scaling spend.
Month 01
Performance data tells us which audiences, angles, and creatives are driving consultation bookings - and at what cost. We cut what isn't working and reallocate to what is. Retargeting layer activates as pixel builds audience data. First patient bookings from Meta should begin appearing in week 2-3.
Month 02-03
With a proven creative approach and optimised audiences, we begin scaling ad spend toward your 30 new patients per month target. Membership model means every new patient acquired now generates compounding revenue over their lifetime - so scaling is the right move once the baseline is proven.
06 / Investment
Everything needed to get Spark Hormone Therapy's Meta ads running, compliant, and generating patient bookings - for a flat $1,000 per month.
Spark Hormone Therapy
per month, flat fee - up to $10,000/month in ad spend
07 / Why Work With Us
Our biggest supplement case study - a peptides brand in the U.S. - went from a brand new account to $260,000 in revenue within six months. Our primary tool was policy compliance: keeping accounts clean and running without interruption while scaling spend systematically. That's exactly the playbook Spark Hormone Therapy needs right now. The niche is different - but the compliance challenge, the membership model, and the high-LTV patient profile are all familiar territory for us.
The situation you're in now - no access, no transparency, no results - is the agency failure mode we're built to be the opposite of. You get admin access from day one. Your Business Manager. Your pixel. Your data. If you ever want to leave, you take everything with you.
We understand that Meta's health and wellness ad policies are the reason most weight loss and hormone therapy campaigns fail or get banned. We build a compliance review into every campaign before it goes live - no claims that violate advertising policies, no creative that puts your account at risk. Just ads that run and convert.
You said it yourself: Meta intent is lower than Google My Business. We agree, and we build the funnel accordingly - using education-heavy mid-funnel content to warm up cold traffic before we ask for a booking, so the consultations your team takes are as qualified as possible.
With high LTV from recurring memberships, the math on patient acquisition through Meta is very different from a one-time purchase business. We size the funnel and the investment around the lifetime value of a Spark patient - not just the first visit. That changes what a "good" cost-per-acquisition looks like and gives us room to scale properly.
Ready to start immediately
The January weight loss window is still open - but it's moving fast. We can have your account set up, compliant creative ready, and first campaigns live within two weeks of kickoff. Sean, let's not lose another month.
Telegram
@svetagreenOney Studio / Performance Marketing - Proposal for Spark Hormone Therapy