You have the brand, the product range, the content machine, and now the trademark security. The missing piece is a paid media system that doesn't depend on any one person - and actually scales.
01 / Where the opportunity actually is
The hair oil niche is high-intent and highly targetable on Meta. Your audience of women actively searching for hair care solutions is one of Meta's strongest performing segments when fed the right creative signal. Interest layering - haircare, beauty, wellness - combined with your existing organic data creates an audience advantage most brands don't have at this stage.
AOV at $76+ is workable for paid - but only with the right bundle logic. At a $49 AOV, acquiring through paid is brutal. At $76, it opens up. With the shampoo, conditioner, and serum now in the mix, there's a real opportunity to test bundle messaging vs. hero product entry and find where CPA breaks even first.
Your organic content is your strongest creative asset - and it's sitting unused in ads. Videos already proven to convert on TikTok and Instagram are the single best input for Meta performance creative. Most brands pay thousands for UGC. You have it. The issue has been that no one was actually pulling it into the paid workflow systematically.
No structured testing process means no learning accumulates. When the previous setup had zero accountability and no clear framework, every bad week just became an expense - not a data point. What you need isn't more spend, it's a controlled testing environment where you know what was tried, what was killed, and what earned its budget.
02 / Month-by-month plan
Month one is not about ROAS - it's about finding signal. We need to know which creative angles convert, which audience segments respond, and where the cost-per-purchase breaks even. At a $15,000/month budget cap, we have enough to run real tests in parallel - not one at a time. Once signal exists, we scale it. We don't guess twice.
03 / Creative strategy
Your organic content machine is the unfair advantage here. Most DTC brands spend 6–12 months producing the UGC you've already made. We plug it into a structured testing pipeline so it stops being an organic asset and starts being a paid performance asset.
04 / Results & Why Oney
Health and beauty DTC, supplement-adjacent products, physical goods with strong social proof and content-driven audiences. This is the core of what we do - not a side capability. The patterns in creative performance, audience behavior, and scaling logic are ones we've seen before.
Power Peptides (research supplements): rebuilt the entire paid account from scratch post-acquisition - no data, restricted category. Reached $92.5K/month in conversion value in month six, 585 conversions, 4.2× ROAS. Same zero-to-scale challenge you're facing now.
Scarlet Period (women's health product, $100 AOV): 3.5–4.2× ROAS maintained over 6+ months. Physical product, female audience, similar price point to your bundle. The audience architecture and funnel structure we built there translates directly.
The situation you described - weeks without updates, no accountability - is the most common complaint we hear. Our account manager gets back to you within 15 minutes during working hours. Sveta reviews your account daily. Weekly report lands in your inbox every Thursday.
We work in teams of three per client. Account manager, strategist (Sveta), and creative specialist. No passing you to a junior. No sitting in a queue. You're not a ticket number.
05 / Investment
Flat monthly retainer covers full campaign management, ad copy, strategy, reporting, and creative briefs. Creatives produced by us are priced separately so you only pay for what your account actually needs each month.
Meta Ads Management
per month · flat fee
For ad budgets up to $15,000/month
On scaling
for ad spend above $15K/month
Negotiated when you get there
Creative add-ons (on top of base retainer)
Ready when you are
We'll come back with a concrete week-one plan and show you exactly where we'd start - no fluff, no generic pitch.
Telegram
@svetagreenOney Studio / Performance Marketing