01 / The Opportunity
Denied payouts and hidden rule changes. Traders get funded, then quietly disqualified on technicalities. Trust in the category is at a low point and no firm has stepped up to own the alternative.
A race to the bottom on price. Competitors slash challenge fees, run endless discounts, and hollow out their margins chasing volume over long-term value.
Cheap ad creative that signals low quality. The loudest prop firm ads attract the worst customers and actively repel the experienced traders every firm wants to fund.
No credible premium alternative. There is a clear, unoccupied position for a firm that operates transparently and markets itself like a serious brand, not a scheme.
02 / Our Strategy
The prop trading audience lives on Meta and X. These are experienced traders who spot low-effort advertising instantly. Our strategy is built around policy-compliant, premium-feel creative that speaks directly to their real frustrations: transparent rules, reliable payouts, and a firm worth trusting long term. Meta and Google run as the primary growth engine, while competitor keyword targeting puts XRS in front of traders actively searching for an FTMO alternative the moment they are ready to switch.
Instagram and Facebook are where funded traders spend their time. Premium creative, no currency signs, no get-rich language. Positioned around XRS's transparency — the exact thing the category is missing.
Captures traders who are actively searching for a new firm. Search and Performance Max cover high-intent discovery and conversion. A competitor strategy puts XRS directly in front of FTMO's audience at the moment they are ready to switch.
Prop trading culture is growing fast on TikTok. Native-style short-form content reaches a younger generation of traders who discover opportunities through video before looking anywhere else.
Professional traders are vocal and active on X. Targeted placements within trading communities let XRS enter the conversation where prop firm comparisons, payouts, and challenges are already being discussed daily.
02b / Funnel Strategy
Reach traders who are active but not yet looking to switch. Meta placements in prop trading, funded accounts, and algorithmic trading communities surface XRS before competitors enter the conversation. The goal is brand recognition built on premium, trust-first creative.
Engage traders who are evaluating their options. Google Search captures those comparing prop firms by name. Meta retargeting re-engages site visitors with more specific messaging around XRS's differentiators: real payouts, clear rules, and a professional experience.
Target high-intent searches and warm audiences who have visited the site or engaged with ads. Bottom-of-funnel Google Search ads, competitor keyword targeting, and conversion-focused retargeting push traders from intent to starting their first XRS challenge.
03 / Full Scope
Beyond the core Meta and Google engagement, these channels and services can be activated as XRS grows. Each one is ready to layer in when the time is right.
TikTok Ads
Native-style placements built for TikTok's feed, activated once the core Meta and Google engine has established baseline performance data.
X (Twitter) Ads
Targeted placements within professional trading communities on X, where prop firm conversations are already happening organically.
SEO + AI Search Optimisation
Organic ranking strategy paired with visibility in AI-powered search, giving XRS long-term discoverability that compounds independently of paid spend.
PR
Credibility signals that simultaneously build brand authority and accelerate organic search rankings. Particularly powerful for a firm in launch phase looking to establish trust quickly.
Reddit + Community Ads
Targeted placements in active prop trading subreddits, driving pre-qualified traffic from traders who already understand the product category and are actively evaluating options.
04 / Deliverables
Flat monthly fee for any ad spend under $15,000 per network. Everything needed to launch, learn, and scale is handled from start to finish. Nothing buried in the fine print.
05 / What to Expect
Month 01
Market and competitor analysis. Strategy presented and signed off. Campaigns launched across both networks. Three creative directions tested simultaneously, centered on XRS's differentiators: payout reliability, transparent rules, and premium positioning.
Month 02
We know what resonates. Winning creative angles are scaled. Underperformers are cut. Budget shifts toward the stronger network. Retargeting layers are activated once traffic volume is sufficient to build meaningful custom audiences.
Month 03 onward
A stable performance baseline is established. We identify the strongest creative formats and audience segments, deepen the optimisation on what is working, and prepare detailed recommendations for the next phase of growth.
06 / Investment
Flat monthly fee. No hidden costs. Our fee only scales when your revenue scales past $15K in ad spend per network.
Starter / One Network
per month, flat fee
Core / Two Networks
per month, flat fee
07 / Why Oney
Regulated ad categories, policy-sensitive creative, and starting from zero on a brand new account are not unusual territory for us. We know how to move fast without putting the account or the brand at risk.
We are active in algorithmic trading ourselves. We understand the frustrations of the prop firm experience firsthand, which means we know exactly which angles will connect with serious traders and which ones will not.
CBD, peptides, reward and incentive platforms. We know how to build creative that is fully policy-compliant and still converts, without triggering disapprovals or putting the account at risk.
No inflated targets. No vanity metrics sold as wins. We design structured experiments, read the data clearly, and scale what earns it. The same way you described wanting to operate.
In sensitive ad categories, account disruptions happen. We have the resources and relationships to keep things moving without losing momentum or compromising what XRS is building.
Ready when you are
Once we align on direction, we will put together a detailed strategy document ahead of launch. The sooner we start the conversation with Jason, the more prepared we will be the moment the site goes live.
Telegram
@svetagreenOney Studio / Performance Marketing