A Google Ads system built for a peptides brand that just moved off ACH and offshore processing onto real Apple Pay, Google Pay and credit card checkout — in a category where most accounts get disapproved before they ever get a fair shot.
01 / The Situation
Search is slower to start than the team expects. Where other channels can show sales within days, Google typically needs about three weeks before the account is even seeded with enough data to be optimised properly.
The business model is shifting. Sales have been B2B, med-spa, ACH-based, because clean credit card processing wasn't available. With Apple Pay, Google Pay and legitimate card processing now live, the brand can move into direct consumer checkout for the first time.
The site isn't Google-compliant yet. Several SKUs are flagged or unapproved under Google's policies for regulated products, so the product catalogue and listing pages need a cleanup pass before Search can go live.
A fresh Google account has zero trust to lean on. Google ramps spend gradually as it builds confidence in a new account, so the first weeks are about clean signal and structure, not volume — rushing this stalls the account rather than speeding it up.
02 / Channel Strategy
With a $5,000 starting budget and a regulated catalogue, Google Search gets the full focus rather than splitting thin across platforms. The rollout is sequenced so compliance work happens before any spend, not alongside it.
Phase 1
Product catalogue and listing pages reviewed against Google's policy for regulated products. Flagged or unapproved SKUs are identified with a clear list of what needs to change before any campaign can go live.
Phase 2
Search campaigns go live once the site passes review. Spend ramps gradually over roughly three weeks as Google builds confidence in the new account — this is normal and expected, not a sign of underperformance.
Phase 3
As account history builds, spend scales toward the 2.5× target. Shopping and Performance Max are layered in once Search is stable and the catalogue is fully approved, compounding results month over month.
03 / Install & Funnel
Three channels, each doing a different job, all running on the same campaign structure and policy-first approach we've used to scale peptide accounts to five figures a month without a flag.
We confirm conversion tracking fires correctly with a test purchase via a discount coupon code, before a single dollar goes to media.
Pmax pulls in Search, Shopping, Display and YouTube inventory automatically. For a regulated catalogue, we weight feed quality and creative priority toward Shopping listings specifically, since compliant product data is what turns intent into a completed order fastest here.
Message"In stock now — ships same day, checkout takes under a minute."
AudienceSignals built from product feed performance and visitors who viewed pricing or SKU pages, then expanded by Google from there.
Exact and phrase-match campaigns structured around the search terms that already convert in this category, with a negative keyword list built from prior peptide accounts to keep spend off low-intent clicks.
Message"Looking for [product]? Check current stock and pricing."
AudienceHigh-intent branded and category search terms, geo-targeted to where the brand currently ships.
Display and Search retargeting reaches people who reached the site but didn't convert, segmented by which product page they viewed and how close they got to completing an order.
Message"Your cart's still here — finish checkout in one tap with Apple Pay."
AudienceSite visitors from the last 30 days, segmented by product viewed and cart-abandon status.
04 / What's Included
Full management on Google Ads, plus the compliance review this category specifically requires.
05 / Timeline
Conversion tracking verified with a test purchase, campaigns planned and structured, and the website compliance list delivered for cleanup.
Campaigns launch once the site cleanup is confirmed complete and the account passes Google's review for regulated products.
Early weeks are about volume and signal, not just ROAS. Google needs roughly three weeks to seed data before real optimisation can start — expect steady iteration rather than overnight numbers.
The account matures, Shopping and Performance Max layer in, and spend scales toward the 2.5× target as Google's trust in the account compounds.
06 / Investment
One flat management fee, no per-platform stacking, no surprises as spend grows.
Management fee
per month, flat, for any ad spend up to $15,000. Ad spend is separate and stays with you.
07 / Case Studies
Google Ads · Peptides · NDA
A U.S. peptides brand needed its Google Ads rebuilt from a fresh account inside a category where disapprovals and flags stall momentum fast. We rebuilt the top-performing campaign structure, rewrote every line of ad copy for policy compliance, and scaled spend to five figures a month with zero account-level flags across the full six-month period.
→ Read the full case studyGoogle Ads · Supplements
The same structure-first, compliance-before-scale approach applied to a supplements brand: proactive policy review kept disapprovals minimal and the account flag-free through the entire scaling period.
→ Read the full case studyGoogle Ads · Volume Growth
Up from 43 conversions a month at launch to 585 by month six, scaled steadily on a fresh account without a single account-level policy flag along the way.
→ Read the full case studyReady when you are
Confirm this week and we start install in the next 7–10 days, on track for the launch window already discussed. Everything you need to decide is in this proposal.
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@svetagreenOney Studio — Performance Marketing