Negative keywords do double duty for peptide brands — they protect performance AND compliance. Here's the complete 2026 list and strategy.
Negative keywords serve two purposes in peptide brand Google Ads accounts: blocking irrelevant clicks and blocking queries that could trigger policy review. For peptide brands, the second is equally important — appearing on queries with strong medical intent signals to Google's review system that your account may be targeting prohibited healthcare searches.
Any specific medical condition your compounds might be associated with must be in your negative keyword list: tendon injury, tendinitis, rotator cuff, SIBO, Crohn's, inflammatory bowel, chronic pain, fibromyalgia, and any condition referenced in peptide research literature. Add as Exact and Phrase Match negatives across all campaigns.
Prescription, prescription strength, FDA approved, clinically tested, clinical trial, doctor prescribed, medical grade, compounding pharmacy, and all variations. These terms signal pharmaceutical intent your ads cannot legally target without certification.
Dose, dosage, injection protocol, how to inject, subcutaneous injection, intramuscular injection, reconstitute, bacteriostatic water, insulin syringe. These come from users who intend therapeutic use, not research.
Free, cheap, near me, local pharmacy, over the counter, without prescription. These protect against irrelevant traffic and wasted spend.
Legal, illegal, legal status, FDA ban, schedule, controlled substance, DEA. These indicate regulatory research, not purchase intent.
Build a Shared Negative Keyword List and apply it to all campaigns. Review Search Terms report weekly. A mature peptide account will have 200–400+ negatives after 6 months.
See how negative keyword management contributed to clean account histories.
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