Google suspends accounts under its Unacceptable business practices policy on detection and without prior warning. Here is what it covers and how to appeal.
A suspension for “Unacceptable business practices” feels different from a normal disapproval. There is no 7-day warning and no ad to edit. The whole account is switched off. For a peptide brand, understanding exactly what this policy covers is the first step to a credible appeal.
This guide is based on Google's own policy page and sits alongside our general appeal guide and our full account recovery guide.
Google describes Unacceptable business practices as scams that hide or misrepresent information about a business, its products or its services. The policy page lists these prohibited behaviours:
It also includes two named subsections: phishing, and public figure impersonation, which means using a public figure's name, image or voice, or falsely implying a connection to one, to scam people.
Google treats these violations as egregious. Its policy page states that the suspension occurs upon detection and without prior warning, and that suspended advertisers are barred from advertising with Google Ads again. Google may review your ads, website, accounts and third-party sources when it decides.
That matters for how you respond. Do not wait for a notice that will not come. If your account stops delivering, check the account status and policy manager the same day.
Most peptide brands are not running scams, but the policy is judged on signals. These are the areas we would audit first:
| Signal | Risk | What to check |
| Licences and qualifications | Offering something you lack the licence to deliver | Does the site imply a pharmacy, prescriber or clinic you do not operate? |
| Affiliation claims | Implied link to a pharma brand, regulator or institution | Remove “FDA approved”, agency logos and manufacturer names you have no right to use. |
| Health and safety claims | Lying about services that affect health | Remove outcome promises, medical advice and unsupported testimonials. |
| Influencer content | Public figure impersonation | Confirm you have written permission for any name, image or voice. See our FTC influencer checklist. |
| Business identity | Hidden or inconsistent details | Match company name, address, contact details and payment profile across the site and account. |
Do not confuse this policy with its neighbours. Misrepresentation is about unclear or false information in ads and pages (see our Misrepresentation guide). Circumventing systems is about evading enforcement (see our circumventing systems guide). The suspension notice names the policy, so read it before drafting anything.
Be thorough, accurate and honest. Google says accounts are reinstated only in compelling circumstances. Some advertisers must complete advertiser verification to appeal, and Google says that if identity verification fails after three attempts, the advertiser cannot appeal. Use our appeal letter templates for structure, but write facts, not formulas.
Run our audit checklist before any launch, and complete Google's advertiser verification early so you are not trying to do it mid-suspension. For how a clean account scales, see our flagship guide to advertising peptides on Google.
It covers scams that hide or misrepresent information about a business, its products or its services. That includes false affiliation, offering products or services you cannot deliver or lack licences for, lying about health or safety services, impersonation, phishing and public figure impersonation.
No. Google's policy page says the suspension occurs upon detection and without prior warning.
Yes, if you believe it was an error. Use the Contact Us link in the notification in your Google Ads account and complete the appeal form. Google says accounts are reinstated only in compelling circumstances.
Google lists contracts, written agreements, credible news articles or public statements that confirm a partnership or relationship, along with changes that implement its best practices.
Google bars suspended advertisers from advertising again under this policy, and replacement accounts can trigger further enforcement. Resolve the appeal instead.
We help peptide, supplement and clinic brands run compliant Google and Meta campaigns that scale without putting the account at risk.
Get a free 30-minute audit of your Google Ads or Meta Ads account. We’ll review compliance, structure, and growth opportunities — no strings attached.
Book a Free Audit