A Google Business Profile can bring in local patients without ad policy limits, but it has its own rules. Here is how clinics set one up without getting suspended.
Paid ads for weight-loss and peptide clinics are tightly restricted, which makes local search one of the most valuable free channels you have. A well-run Google Business Profile puts your clinic on the map when someone searches near them. It also has its own rulebook, and breaking it can get the profile suspended.
This guide uses Google's guidelines for representing your business and fits alongside our clinic marketing pillar and our Google Ads guide for weight-loss clinics.
Google's guidelines say a clinic can have a Business Profile if it has a physical location customers can visit, or if it travels to customers. A few points matter for clinics:
A purely online telehealth brand with no premises customers can visit generally has no eligible location, so a profile may not be available. Check the guidelines for your situation.
| Field | Do | Avoid |
| Name | Use your real-world name as on signage, stationery and the website. Practitioners may include a title such as “Dr.” or “MD”. | Marketing taglines, keywords, service descriptions, location details, hours, phone numbers or URLs. Unnecessary information in the name could lead to suspension. |
| Address | Use a precise, real-world address. Suites and floors are allowed, with the physical address on line 1. | P.O. boxes, remote mailboxes, or URLs and keywords in address lines. |
| Hours | List regular customer-facing hours. Departments with their own hours get their own profile. | Clinics that see patients only by appointment should not provide hours, according to the guidelines. |
| Phone | A local number you control that connects to the location. | Call-centre or premium-rate numbers, or numbers that redirect to another business. |
Local rankings work best when the site is strong in its own right. Support the profile with educational pages that answer patient questions in a compliant way, and add schema using the approach in our schema markup guide. For the wider organic plan, see our SEO for peptide brands guide and our med spa guide.
If your services need certification to advertise, read what LegitScript is first.
A clinic needs a physical location customers can visit, or must travel to customers. A purely online business with no eligible location generally cannot have a profile. Check Google's guidelines for your setup.
No. The name must match your real-world name. Taglines, keywords and service descriptions in the name could lead to suspension.
Google's guidelines say businesses that operate only by appointment, or have varied hours, should not provide hours.
No. Google's guidelines state that product listings for health or medical devices and pharmaceuticals are not allowed.
No. Google says a virtual office, meaning a rented mailing address where the business does not operate, is not eligible for a Business Profile.
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